Sector News

Fonterra to Trim Sails in Stormy Conditions

June 10, 2015
Consumer Packaged Goods
With the global dairy market in a funk, giant Fonterra Co-Operative Group Ltd. is undertaking a major review of its business in a bid to drive up returns.
 
“We are in stormy conditions, stormy weather,” Chief Executive Theo Spierings said in an interview with The Wall Street Journal. Everything from procurement to capital expenditure is under scrutiny, he said, and there will be job cuts.
 
The review is set to be completed by Aug. 1. It started in December, after Fonterra concluded that the global dairy market wasn’t on a path to swift recovery. The price of milk at the latest auction on GlobalDairyTrade, an Internet platform, was $2,412 a metric ton, down from $5,000 in early 2014.
 
Mr. Spierings wouldn’t confirm any specific measures before the completion of the review, though he told local radio that hundreds of head-office and support-function jobs could go. The goal would be to redirect resources into sales and marketing roles. Fonterra, the world’s largest dairy exporter, employs more than 18,000 people in 40 countries.
 
Mr. Spierings underscored, however, that the review isn’t all about cutting overhead costs. The aim is to bring the co-op up to global best practice in everything from shipping to how factories are run.
 
“If you run a business that has a 10% to 11% return on capital, that’s not good enough,” he said. “That needs to go up. I am looking at more than 13%.”
 
In March, Fonterra reported a 14% drop in first-half revenue from a year earlier and said it would cut its dividend. It also recently slashed its forecast payout to its 10,600 farmer shareholders for the season ending May 31 to 4.40 New Zealand dollars a kilo of milk solids (US$3.14), stripping more than NZ$6 billion out of farmers’ incomes compared with the prior season. The payout for the coming season beginning June 1 is forecast at NZ$5.25—still below dairy farmers’ average break-even price, according to John Janssen, BNZ’S head of agribusiness.
 
The Reserve Bank of New Zealand, the country’s central bank, has flagged the dairy sector as a major risk to financial stability. About 25% of farmers have negative cash flow for the current season, it said, and “financial stress in the dairy could rise markedly if low global milk prices persist beyond the current season.”
 
Some farmers have been highly critical of Fonterra, calling on it to invest less offshore and more in helping its farmers weather the volatility.
 
Mr. Spierings said he is confident farmers aren’t jumping ship and that Fonterra continues to collect 87% of New Zealand’s milk despite increased competition. He said numbers for the season ended May 31 are still being crunched, but “farmers come into the co-op and leave the co-op each year.”
 
“It’s better than last season,” he said. “We have more win-backs.”
 
By Rebecca Howard
 

comments closed

Related News

December 3, 2023

‘Hangover Beauty’ tipped to be top trend in 2024 – WGSN

Consumer Packaged Goods

A new wave of brands is emerging that promotes indulgence and rejects the notion of sacrifice. Low-maintenance “hangover” beauty products are designed to address the effects of late nights and partying without judgment or hassle, and even include cosmetics that are formulated in a way that means you can fall asleep in your makeup without feeling guilty.

December 3, 2023

Diageo transforming Captain Morgan and Smirnoff distribution with circular packaging strategy

Consumer Packaged Goods

The pilot will allow the company to scale circular packaging in about 18 markets over the next three years, an approach that jumps on the success of similar efforts in the company’s Indonesia ecoSPIRITS program, which launched in 2022 and is active in 38 bars.

December 3, 2023

Unilever CEO: We will stop ‘force fitting’ purpose to our brands

Consumer Packaged Goods

Unilever’s focus on purpose across its brands has been a source of criticism from some of its investors. Its new CEO Hein Schumacher says the company now recognises there are some brands where the concept is simply not relevant.

How can we help you?

We're easy to reach