Sector News

Godiva names former Nike executive as president to boost sales

April 20, 2024
Consumer Packaged Goods

The appointment comes as Pladis aims to accelerate Godiva’s sales by 2026, with the greatest push coming from its two biggest markets, the U.S. and China.

Lesnard is no stranger to operating, launching and building global brands. He joins Pladis from Sephora, where he served as global chief brand officer and president of private label, helping the business come out of the pandemic and post double-digit growth globally. While Godiva is different than cosmetics, Lesnard’s mission is the same: increase sales of the nearly century-old premium chocolate brand.

Lesnard joins Godiva at a challenging time for the global chocolate space. The world is dealing with war and inflation, which has prompted food and beverage companies to increase prices to offset their costs. Chocolate, in particular, has been hit hard, with cocoa prices soaring to their highest on record. The sector also is increasingly competitive, not only among stalwarts such as Hershey and Mars, but brands that are better for you or that contain ingredients raised under more economically and environmentally friendly conditions.

Despite these challenges, Lesnard will instantly benefit from the wide recognition of the Godiva brand and the premium halo surrounding the offering. Godiva was purchased by Pladis’ parent Yıldız Holdings in 2008 from Campbell Soup for $850 million. Yıldız is currently integrating Godiva into its Pladis portfolio of brands. “I’m energized by the opportunities GODIVA has, to continue benefiting from pladis’ industry-leading insights, extensive retail customer relationships, innovative R&D, and highly focused, profitable growth strategy,” Lesnard said.

by Christopher Doering

Source: fooddive.com

comments closed

Related News

May 17, 2024

IFF announces CFO retirement plan

Consumer Packaged Goods

IFF has announced that its chief financial and business transformation officer, Glenn Richter, will retire on 31 December 2024, following a three-year tenure with the company. IFF has initiated the process of selecting a successor for the CFO position, considering both internal and external candidates.

May 17, 2024

Saputo’s president and CEO to depart from role

Consumer Packaged Goods

Saputo has announced that its president and CEO, Lino Saputo, will transition to the role of executive chair of the board. The transition is set to take place on 9 August, when Carl Colizza, the company’s current president and COO for North America, will assume the position.

May 17, 2024

Nestlé to invest BRL 1bn to strengthen Brazilian coffee sector

Consumer Packaged Goods

The coffee giant said the funding will be used to install new tech, such as roasting equipment, increasing production line flexibility to make new products and flavours – including higher value-added products, – and technology updates to improve sustainability.

How can we help you?

We're easy to reach