Sector News

The higher purpose of being a CEO

August 23, 2019
Borderless Leadership

When I left my second large company experience to become President of a small manufacturing company I did so driven by ego; I fancied the title. Soon enough I realized I was in for some major challenges, the likes of which I had never before experienced. At first I was motivated by self-preservation but over time, I found a greater purpose. After a year of rough waters, layoffs, staff reductions, cash flow issues and more, the seas calmed and we began an exciting journey.

Once out of the rough patch with everyone feeling more secure and confident, an engineering manager asked me ‘why are you doing this, what’s in it for you?’ I answered without thinking, a trait I had not yet mastered, and said ‘George Washington slept here.’ He was puzzled by my answer but not nearly as much as me. For the first time in my life I realized how important it was to be remembered for having a positive impact on people’s lives.

The seed was probably planted early in my childhood but conveniently hidden until I was mature enough to allow it to blossom.

This week, a group of 181 CEOs representing the Business Roundtable, including Amazon’s Jeff Bezos; American Airlines’ Doug Parker; Bank of America’s Brian Moynihan; Coca-Cola’s James Quincey and many others, formally “redefined” the purpose of an American corporation to embrace the needs of constituencies other than shareholders. It seems the CEOs of these large public companies understand now what many of us in the mid-market learned long ago-the true perks of being a CEO go well beyond increasing profits.

From that point forward, as I learned more about myself and the client leaders with whom I worked. I’ve come to cherish many of these perks. Here are but a few:

• Guiding an enterprise in charting a course to the future and then leading it through its evolutionary cycles.

• Testing your own limits of leadership and then expanding them.

• Learning…new disciplines, new processes, new technologies, and new protocols.

• Creating and sustaining an environment of dignity and self-fulfillment.

• Sponsoring and enjoying a culture of continuous improvement, both for the enterprise and for its participants.

• Mentoring the willing and coaching all, openly sharing failures as well as successes to help them grow.

• Taking pride in the personal growth and accomplishments of others.

• Supporting the community with both dollars and deeds.

• Being respected by customers, suppliers and industry peers as well as the governance professionals serving the enterprise.

• Building a foundation so strong that it survives you.

• Being remembered not only for the strength of the enterprise you guided but by the many lives you touched.

• And finally, humbly taking pride in the road you have walked and the path you have cleared for others to follow.

After many years of working with so many clients, I was asked to become CEO of one of those clients while still maintaining my practice on a limited basis. I accepted, and when asked ‘why are you doing this’ this time the answer was not a surprise; it was the opportunity to continue to learn but for me to share in one place all the lessons learned along the way.

By Fred Engelfried

Source: Chief Executive

comments closed

Related News

November 16, 2025

Human recruiters ‘perfectly willing to accept’ AI’s biases, researcher says

Borderless Leadership

A University of Washington study found that participants generally followed the hiring recommendations of biased large language models. The study asked 528 participants to work with simulated large language models to choose candidates for 16 different jobs. Researchers simulated AI models with different levels of bias which would generate hiring recommendations for resumes submitted by fictional, equally qualified men.

November 16, 2025

Companies focusing on credentials over skills may be left behind

Borderless Leadership

As artificial intelligence tools continue to transform work and workforce skills change rapidly, employers need to take a skills-first approach that prioritizes candidates’ abilities, the report found. To do it successfully, though, this focus should be a companywide approach rather than “just an HR project,” researchers said.

November 16, 2025

Preparing leaders for packaging industry of tomorrow

Borderless Leadership

Today, European packaging stands at a turning point. Broad-based growth has given way to a mature market shaped by flat volumes, tighter margins, and customers whose expectations rise every year. The challenge is not survival, but reinvention, finding new ways to create value in a sector that once grew simply by doing more of the same.

How can we help you?

We're easy to reach