Sector News

How to Brand ‘Me’ a Success

July 1, 2016
Borderless Leadership

When you’re looking for a new challenge or to give your career a boost, you have to find a way to stand out as the best candidate for the job. You need to brand this great product called ‘me’ in a thoughtful and effective way. By Borderless Consultant Barbara Stupp

These are the three keys to a successful brand ‘me’ experience:

  • Check how well you fit into a company’s entire ecosystem
  • Communicate your competencies, not just job titles, and give examples
  • Network, network, network!


Check the fit

Don’t just blindly follow the crowds of applicants competing for roles at big-name companies. Instead, determine what the demand is for ‘me.’ Start by understanding your market and analyze your competition. What is the supply and demand for candidates for the role you are interested in?

Check opportunities at your current company and then look at competing companies, suppliers to your current company and customers of these companies, as well as adjacent sectors requiring some of the same skills.

Be outstanding

What makes you stand out – what is your unique selling point? To stand out in a crowded marketplace, you need to define your strengths in terms of competencies, experience and personality. Talk competencies, not job titles when describing your experience. Address the company’s needs and explain how you can help them deliver results. Show links between what you have done and what you want to do. And…

Network, network, network!

Harness your network, because this will be one of the most powerful tools to promote ‘me.’ Make networking a part of your professional life. Show a genuine interest in other people and offer help where you can. Stay in contact with former colleagues and ask for recommendations. And use the power of ‘coincidence’ networking whenever you cross paths with professional acquaintances.

Raise your profile in your online network through blogs, postings in professional forums, speaking engagements, and any other opportunities you can find. Also ensure that your LinkedIn account and that on any similar career networking service is professional and up to date.

Search and find

And give your own network a boost by leveraging the reach and power of an executive search firm. Make yourself known to executive search firms by contacting a named consultant working in your field of interest. They have exclusive opportunity pipelines and will be your best ally when it comes to making your brand ‘me’ campaign a success.

comments closed

Related News

June 8, 2024

How to master a mock interview in any industry

Borderless Leadership

A growing number of AI tools can help you prepare for job interviews from the comfort of your home. For example, you can conduct mock interviews with ChatGPT acting as the interviewer. Once you practice answering questions in real-time, request feedback from ChatGPT on your responses and areas for improvement.

May 31, 2024

Peacocking, newskilling and digital detox: 9 new workplace trends CFOs must know

Borderless Leadership

With the CFO role expanding to increasing leadership responsibilities, finance chiefs must be aware of what outside factors play into how their teams approach and handle day-to-day work. Below are nine new trends currently making their way through workplaces that CFOs should be cognizant of.

May 26, 2024

Five steps to strengthening peer relationships in the workplace

Borderless Leadership

Imagine walking into an office where everyone is engaged, collaboration flows effortlessly, and employees genuinely enjoy working together. This isn’t a utopian fantasy—it’s the reality of organizations that prioritize strong peer relationships.

How can we help you?

We're easy to reach