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Digital workers are on the move. Here’s what they’re looking for

September 3, 2022
Borderless Leadership

Higher pay is the top motive for relocating. But understanding other drivers of choice can help tech hubs and employers boost their appeal to global digital talent.

A great global migration is in the making. Around 40% of the world’s digital talent pool is hunting for new jobs, according to BCG research, with many workers open to changing locations. And competition for their services has never been hotter.

But what exactly is this mobile digital workforce looking for when exploring new opportunities? And what factors influence their decision about where to move? Such insights could be very valuable to organizations, as well as cities and nations aspiring to build the next great tech hub.

To better understand these needs and motivations, we surveyed more than 1,000 workers who had relocated to 11 major tech hubs: Amsterdam, Bangalore, Berlin, Dubai, Dublin, London, Sao Paulo, Seattle, Shanghai, Singapore, and Tel Aviv. We asked about the most important factors in their relocation decision, as well as the determinants that will most influence whether they decide to stay for the long term. Here is what we found.

A Profile of the Mobile Digital Workforce
First, a little about the mobile digital workforce. Around 70% of tech workers who relocate are male, and 75% are married. More than half of the tech migrants surveyed are engineers, digital programmers, or web developers. Roughly another 10% each specialize in mobile applications, artificial intelligence, and analytics.

The vast majority of digital talent that relocates does so early in their careers: More than three-quarters of respondents surveyed globally said they moved within seven years of entering the digital workforce. In most cases, they were either recruited by companies in their new location or were encouraged to make the move by employers at home who had operations abroad. Relatively few relocations were initiated by the workers themselves or by their friends, families, or local governments. Most tech migrants viewed their move as temporary, lasting no more than five years, and the vast majority we interviewed were in their second or third relocations.

Digital workers were able to substantially increase their annual incomes by relocating. More than three-quarters were able to boost their pay by more than 50%.

What Digital Talent Is Looking For
One of the clearest messages emerging from our research is that competitive pay is a prerequisite for attracting talent.

Availability of the right kind of job opportunities is also critical to recruiting digital talent. Thirty-six percent of respondents globally said they relocated to pursue jobs at a specific company and 33% in a specific industry. The hottest sectors are big data and analytics and artificial intelligence, both cited by 17% of respondents globally. Cybersecurity and fintech followed, by 12% and 9%, respectively.

When it came to motivations for remaining in the new location, the opportunity for higher income again emerged at the top. But factors such as the ability to gain citizenship, improve lifestyle, and manage family concerns become more important. Access to high-quality educational opportunities is also an important draw. Sixty-seven percent of respondents who studied in the new location did so because of higher quality, while 85% sought advanced degrees. READ MORE

By Shahar Lavian, Deborah Lovich, Or Klier, Konrad von Szczepanski, and Polina Kempinsky


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