Netherlands-based meat supplier Group of Butchers has entered the German market for the first time, as it has acquired German meat producer Hartmann GmbH for an undisclosed sum.
Hartmann is a family-owned business and produces a range of meatballs and mince-based products for domestic and international meat suppliers.
Group of Butchers distributes meat products throughout the Netherlands and Belgium, and the company claims that the acquisition will enhance its product portfolio and bolster its market position as a leading supplier of artisan meats.
Remko Rosman, CEO of Group of Butchers, said: “Currently we primarily serve the Dutch and Belgian markets. The acquisition of Hartmann will give us access to the German market, which is an important and extremely interesting proposition for us.
“We are also extending the product range that we can offer our existing customers, particularly of mince-based products.
“Together with the management and highly motivated workforce of Hartmann GmbH we will now identify and leverage common customer and market opportunities, in order to maintain both our growth strategy in all price segments and sales regions as well as our customers’ high level of satisfaction.”
Hartmann will continue to operate from its 4,000 square metre- production facility in Warendorf-Milte, Germany, once the acquisition is concluded.
Hartmann co-founders Martina Beuker, Christian Hartmann and Maike Hartmann added: “Our family business is becoming part of the strong Group of Butchers team. By joining forces, we are guaranteeing the continuity of Hartmann GmbH, the site with all its employees and our high-quality product range.
“As part of Group of Butchers, we will continue working to produce and sell traditional and innovative meat and mince-based products of proven quality.”
By Martin White
Source: FoodBev
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