Adele Gulfo trained as a scientist but has risen to become President of Pfizer in Latin America. In a blog post for the Huffington Post, she shares how focussing on her ‘personal brand’ enabled her to achieve her career goals, and to enjoy life along the way.
Gulfo notes that to truly live your brand, you must first define what you are passionate about and where your expertise lies. You then need to decide what you want to be known for and how you will you tell your story. By living your personal brand you are being true to yourself, and Gulfo believes this contributes to an ‘authentic leadership’ style which is respected by those around you.
Read: Personal Branding_ It’s Not About Self-Promotion, It Is a Leadership Imperative
What’s your personal brand and how have you shaped it? Share your thoughts with Borderless Consultants Rosalie Harrison and June Nilsson via Twitter @borderlessexec #WomeninLeadership. They’ll be presenting at the Women in Leadership Forum during the CPhI Congress in Barcelona on 5 October.
CEOs are spending more time on making the business case for their environmental and social commitments, and they’re building more rigorous mechanisms for addressing thorny issues and mitigating PR risks. To avoid communications missteps, CEOs should ensure they have the organizational capabilities and tools in place to monitor and analyze emerging issues and to gauge the sentiment of key stakeholders.
The vast majority of business leaders responding to a recent survey said they’re concerned they can’t train employees quickly enough to keep up with AI and tech developments in the next three years. A similar amount said AI and other tech disruptions will require companies to rethink skills, resources and new ways of doing work.
If you were to ask a random person on the street what an HR professional does, their answer would probably be conflict resolution, or that HR folks deal with employee salaries and benefits. And while that is part of an HR professional’s responsibilities — to ensure employee safety, respect and accountability — that doesn’t even scratch the surface.
