Sector News

Big brands turn to big data to rekindle growth

August 27, 2019
Sustainability

Most foodies and wellness junkies have probably sampled kombucha, eaten jackfruit and tried CBD oil in the past few years as these once obscure products infiltrate the mainstream. But the truly hip will soon move on to sipping on pea milk, taking gaba supplements, and smearing their faces with bakuchiol.

Those are predictions from Black Swan, a London-based start-up that hoovers up data from social media, online forums, product review websites as well as other sources and then analyses it to divine what consumers want. Its artificial intelligence software purports to sift signal from noise to figure out which early trends are destined for mass adoption.

> Read the full article on the Financial Times website

By Leila Abboud

Source: Financial Times

comments closed

Related News

April 14, 2024

Tetra Pak: consumers are driving plastic packaging reduction

Sustainability

Are consumer demands around sustainability changing the way that the food and beverage industry operates? Research from world leading food processing and packaging solutions company Tetra Pak reveals that consumers are demanding a reduction in plastic packaging – and business leaders are responding.

April 7, 2024

French Revolution: cyclists now outnumber motorists in Paris

Sustainability

Official measurements have found that Paris is rapidly becoming a city of transportation cyclists. The survey of how people now move in Paris was conducted with GPS trackers by academics from L’Institut Paris Région, the largest urban planning and environmental agency in Europe.

March 27, 2024

Neste’s efforts toward sustainable circularity in the chemical industry

Sustainability

LinkedIn Twitter Xing Email In this episode of Borderless Executive Live, our host Andrew Kris, a founding partner at Borderless, welcomes Valerio Coppini, Vice President of Business Development at Neste, […]

How can we help you?

We're easy to reach