Sector News

Wellness, self-expression drive the latest trends in colors and flavors

November 27, 2022
Consumer Packaged Goods

Comforting colors, feel-good flavors, and unique food and beverage experiences will resonate most with consumers in the new year, according to ADM’s latest Flavor and Color Outlook. ADM anticipates that 2023 will be the year of self-expression, and the company identified four trends that are sure to stand out.

1. Relaxing brights and lights
With personal health and wellness on their minds, consumers will be turning to flavors and colors that help lighten the mood and promote relaxation. These may include warm, neutral shades paired with comforting vanilla, or the anticipated 2023 Color of the Year, Digital Lavender, paired with flavors from lavender, purple sweet potato, or purple fruits.

2. Striking shades and fearless flavors
Barbiecore, an intense pink, is stepping into the spotlight. The color’s vibrance plays well with unique flavors consumers are craving — such as dragon fruit, rosé, and pink florals — in baked goods, desserts, and beverages. Other colors to look out for include vivid shades of orange, blue, teal, and purple alongside bold flavors like blue raspberry and ube.

3. Deep dives into blues
Blissful blues will help deliver the one-of-a-kind, adventurous experience consumers are seeking, particularly alongside fantasy flavors like mermaid and yeti. Enhanced by citrus, blue raspberry and blackberry also continue to be popular flavors in beverages, while peppermint, cotton candy, and birthday cake bring brightness to sweets.

4. Wellness inside and out
Wellness, both physical and emotional, is at the heart of consumer food and beverage trends, favoring flavors and colors that lift the spirits. A range of orange shades, fruits like mango and citrus, and fresh flavors like mint and botanicals reflect this life and energy. But it’s not just about personal wellness — consumers are interested in bettering their communities and the environment, so they’ll also look for colors and flavors with sustainable characteristics.

For more on these trends, see ADM’s full report.

By Krystle Morrison

Source: foodindustryexecutive.com

comments closed

Related News

April 14, 2024

McCain Foods completes acquisition of Strong Roots

Consumer Packaged Goods

McCain Foods has completed the acquisition of Irish plant-based frozen food manufacturer Strong Roots. The acquisition follows McCain and Strong Roots’ strategic partnership, which began in 2021 and resulted from a $55 million investment.

April 14, 2024

Cargill’s alternative cocoa collaboration gets off the ground as cocoa prices continue to climb

Consumer Packaged Goods

Cargill partners with Voyage Foods to scale up alternatives to cocoa-based products to meet consumers’ indulgence needs. The commercial partnership will also provide food manufacturers with nut spreads produced with no nut or dairy allergens used in the recipe formulation.

April 14, 2024

L’Occitane stock still halted as owner reportedly tries again to privatize beauty company

Consumer Packaged Goods

L’Occitane International owner Reinold Geiger is reportedly close to taking the company private in a deal with Blackstone. The French skin care company’s filing halted trading of its Hong Kong-listed shares this week. This is the second time in months that the Australian billionaire has attempted a buyout.

How can we help you?

We're easy to reach