Tulip CEO Steve Francis has provided more details on the recent shake-up to the company.
Last month, Francis announced that the company would be split into four business divisions: Tulip Fresh, Tulip Added Value, Tulip Agriculture and the already well-established Dalehead Foods model.
The move was made in an effort to “regain its mojo in an extremely competitive marketplace”.
Further to the initial changes, Tulip Added Value has now been rebranded as Tulip Food Company (UK) to “better reflect the make-up of the division”, which consists of a series of customer-focused centres of excellence in food and innovation.
Francis said: “On joining the Tulip organisation it quickly become clear to me that, while we remain a strong and vibrant organisation, we do need to work more effectively as a connected team, both internally and with our farmers and customers.
“I am determined to restore Tulip’s position as the pre-eminent supplier of pork and pork-based food in the UK and, to achieve that, I am convinced we need to return to a position where we re-empower our sites and provide them with all the support required to deliver consistently and with excellence.”
He also announced two appointments to the business. Former managing director of 2 Sisters Food Group’s red meat division Jose Peralta has been recruited to the new position of managing director of Tulip Food Company (UK), reporting directly to Steve Francis and forming part of the Tulip Ltd board of directors.
Andrew Fisher has been appointed as operations director at Tulip Food Company (UK). Over his 25-year career, Fisher has worked at Dawn Meats, Cargill and Vion Food Group.
On the appointments, Francis said: “I am very excited that Jose and Andrew have agreed to join our team at such a pivotal time for the business. They both bring strong credentials to their respective roles and I have every confidence that they will prove to be valuable assets.
“Tulip is a great and respected company with a proud history. The board and I are confident that these changes will be a springboard to us delivering a faultless Christmas for all of our customers and an exciting future as a more connected, customer- and site-oriented business.
By Aidan Fortune
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