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Would you be willing to give up social media for a month to have your favorite snack every day? What about your cell phone?
Three in 10 adults would agree to the first arrangement, and two in 10 to the second, according to Mondelēz International’s first ever State of Snacking report. The survey of more than 6,000 global consumers, found that 59% of people prefer to eat small snacks throughout the day rather than a few large meals. This trend is even stronger for consumers in the developing world (72%), Millennials (70%), and those who make health a top priority (66%).
“We see that the average global adult now eats more snacks than meals on a given day, driven by a number of evolving demands largely associated with how we live today, including a growing need for convenience, yearning to share nostalgic and cultural experiences, expanded wellbeing preferences and the desire for choices that range from wholesome to indulgent,” Dirk Van de Put, Chairman and CEO of Mondelēz International, said in a press release. Read on for more results from the study.
Snacking as a lifestyle
The report found that snacking supports the modern convenience-oriented lifestyle in a couple of ways.
Snacking relates to culture and identity
Consumers see the snacks they choose as tied to their culture, identity, and relationships.
Snacking is linked to emotional well-being
Even though snacks are replacing meals, they aren’t just for fuel.
Snacks should be both indulgent and healthy
While consumers continue to love indulgent snacks, they prioritize health.
By Krista Garver
Source: Food Industry Executive
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