Sector News

Schwan Food Co. to acquire Mama Rosa's

June 1, 2017
Consumer Packaged Goods

The Schwan Food Co. has agreed to acquire MaMa Rosa’s Pizza, L.L.C., Sidney, Ohio, from HGGC, Palo Alto, Calif. Financial terms were not discussed.

“We are extremely excited to have MaMa Rosa’s join the Schwan’s family of businesses based on their reputation in our industry for delivering great quality and service,” said Dimitrios Smyrnios, chief executive officer of The Schwan Food Co. “This acquisition will be mutually beneficial.”

Founded in 1979, MaMa Rosa’s makes foods for the food service and retail markets under the MaMa Rosa’s and Fight’n Tomato Pizza Co. brands. The company employs about 250 people and operates in a 160,000-square-foot manufacturing facility in Sidney. The sale is expected to be completed on June 15.

“For Schwan’s, this acquisition demonstrates our commitment to the U.S. pizza market and gives us an opportunity to immediately expand our pizza business,” Mr. Smyrnios said. “MaMa Rosa’s will become part of a world-class team that makes high-quality frozen foods for food service, home delivery and retail outlets.”

In the pizza category, Schwan’s major retail brands include Red Baron, Freschetta and Tony’s pizzas. The company’s subsidiaries also serve as a leading provider of pizza to food service outlets such as schools, convenience stores and colleges and universities.

Greg Benson, co-founder and managing director at HGGC, expressed his support of the decision to sell MaMa Rosa’s to Schwan’s.

“Schwan’s is a well-established company within the U.S. frozen foods market,” he said. “We feel this sale represents an extremely positive business decision that will take MaMa Rosa’s Pizza to the next level in terms of growth and distribution.”

Source: Food Business News

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