Sector News

Roha acquires specialist powder producers New Foods Industry

August 31, 2017
Consumer Packaged Goods

Roha has announced their third acquisition of 2017, by acquiring New Foods Industry S.p.A. near Verona in Italy, an expert in dry ingredients for the food and beverage industries. The move is set to consolidate Roha’s position in the color sector with synergistic innovative ingredients.

The first acquisition made by Roha back in January was the acquisition of Italy based Essential SRL, a leading manufacturer of plant and fruits based natural coloring and flavoring ingredients. This was a strategic shift towards diversification into the fast evolving industry for extracts which has clearly shown being the trend in key markets of the company. You can read the full story here.

Last month, Roha announced the acquisition of the color division from Delta Aromatics of Egypt. Ensuing from the trend of moving towards natural colors from synthetic, Roha has established facilities and laboratories across the globe to research and develop natural colors extracted from natural sources. The acquisition of the color division from Delta Aromatics of Egypt was the company’s second acquisition on 2017. You can read the full story here.

The merger of NewFoods and Roha is a coming together of similar business philosophies and complementary business segments. Speaking about the acquisition, MD-Roha Group, Mr. Brijesh Tibrewala says: “The merger of NewFoods, while bringing Roha into the segment of dehydrated natural ingredients gets Roha even closer to its customers with a complimentary offer positioned around its color original focus. Coupling ranges will allow us to leverage abundant opportunities in natural market segments.”

Mr. Tibrewala told FoodIngredientsFirst: “The growing demand for natural food products has led the increased use of naturally derived fruit and vegetable extracts and powders. The market data is already showing this demand for fruit and vegetable powders, with their clean label appeal, health benefits and long shelf life. The food manufacturers are picking up on the trend and Roha is naturally addressing it, which is why we are investing in the manufacturing of fruits and vegetables into powders for nutrition, texture and aromatic properties. Packaged foods, beverages and consumer health will enjoy the most growth potential for these types of ingredients.”

“The longer shelf life that the powder offers without losing the nutritional value and without the need of being frozen, convenience in use, and microbial stability are the Key advantages of such ingredients like the ones manufactured in Verona by New Foods Industry,” he explains.

“The acquisition will help Roha to strengthen its position in the natural ingredients market, on top of its leading natural color market position,” adds Tibrewala.

Benefiting from its global footprint in industrial, R&D, procurement, and sales (13 manufacturing sites and application centers on all continents), Roha claims to ensure strong local customer proximity with more diversified product portfolio, bringing other organoleptic innovative solutions and supporting its customers with strong application and technical support.

Founded in 1974, New Foods Industry is known across the globe for its wide range of high quality natural dehydrated ingredients answering challenges in most food & beverage applications, including natural enhancers, “garden fresh” aromatic herbs and vegetables among others. Similarly, the sweet and dehydrated ingredients include fruits pieces, fruit and vegetable juice powders and natural sweeteners.

GardenFresh by NewFoods provides a natural range of ingredients produced through advanced drying technologies bringing superior quality products to its customers. The GardenFresh products entail preserved freshness of dried vegetables and fruits while adding color, flavor and nutritional value to the range. The Verona region where NewFoods is located is one of the most abundant and diverse agricultural areas in Europe, with close access to many key natural raw materials.

Roha, which has always taken pride in innovation and convergence of ideas with a focus to keep ahead of the market in terms of products and services, seems to have met its objective to create future ready products for its ever growing global customer base.

By Elizabeth Green

Source: Food Ingredients First

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