Sector News

PepsiCo to distribute Danone’s Evian brand in Canada

September 29, 2020
Food & Drink

PepsiCo and Danone have entered a long-term agreement which will see the former become the exclusive distributor of Evian natural spring water in Canada.

The exclusive alliance was made between PepsiCo’s division, PepsiCo Beverages Canada, and Danone Waters of America, the US and Canadian importer and distributor of bottled water brand Evian.

As part of the agreement, as of 1 January 2021, PepsiCo Beverages Canada will sell, distribute and merchandise Evian across Canada.

According to the companies, the move will further increase the distribution of Evian and accelerate the brand’s growth. PepsiCo’s presence in all key channels will reportedly allow Evian to expand its consumer reach both in retail and foodservice segments.

“We are thrilled about this new partnership with PepsiCo Beverages Canada”, said Danone Waters of America CEO Henri de L’Épine.

He added: “Their extensive direct-to-store delivery system, strong selling capabilities and a complementary brand portfolio will undoubtedly increase Evian’s ability to serve our business partners who want to offer Canadian consumers an exceptional natural spring water.”

PepsiCo Beverages Canada president, Richard Glover, said: “In the bottled water category, Evian has thrived as a premium and innovative brand. This alliance plays an important role in PepsiCo’s overall hydration strategy and enables us to use our distribution networks and sales capabilities to accelerate the growth of Evian in the Canadian marketplace.”

Earlier this year, Evian announced that its operations had been certified as carbon neutral by the Carbon Trust.

By: Emma Upshall

Source: Food Bev Media

comments closed

Related News

May 21, 2022

Cécile Béliot becomes Bel Group CEO

Food & Drink

Cécile Béliot has assumed the role of Bel Group chief executive officer, following the decision to separate the roles of chairman and CEO. The separation of the functions will enable Bel Group to develop in three areas of healthy snacking. Meanwhile, the company’s former CEO, Antoine Fiévet, has had his mandate renewed as chairman of the board.

May 21, 2022

“Corporate greed and dereliction of duty”: FDA commissioner slammed over infant formula shortage

Food & Drink

US Food and Drug Administration (FDA) Commissioner Dr. Robert Califf was grilled by lawmakers during a House Appropriations subcommittee hearing, where he was slammed over the agency’s handling of the escalating infant formula shortage.

May 21, 2022

Sweegen hails antioxidants and bitter blocking tech a turning point for sugar reduction and healthy aging

Food & Drink

Sweegen is ramping up its efforts to reduce sugar across F&B applications while simultaneously tapping into the benefits of using antioxidants and bitter blocking technology. Speaking to FoodIngredientsFirst, Casey McCormick, vice president of global innovation at Sweegen, says product developers can find a broad range of solutions in Sweegen’s nature-based sweetener systems as brands elevate better-for-you foods.