Sector News

PepsiCo launches new Saudi factory, creates 300 jobs

December 17, 2014
Consumer Packaged Goods
PepsiCo, one of the world’s largest food and beverage companies, has inaugurated its newest manufacturing facility in Dammam, Saudi Arabia which will create 300 jobs.
 
Indra Nooyi, PepsiCo chairman and CEO, launched the all-new snacks plant, the company’s 15th facility in the Middle East.
 
“The Middle East is a dynamic food and beverage market and a critical engine of growth for PepsiCo,” said Nooyi.
 
“The plant will be a critical hub for our company, bringing some of PepsiCo’s best-loved snacks and newest innovations to Saudi Arabia and markets throughout the region,” she added.
 
The Dammam plant covers 55,000 square metres and will employ 300 staff, including 40 women. It will supply the snack market across Saudi Arabia while further enhancing the companies’ ability to provide consumers throughout the Middle East with a range of food including local innovations such as Lays Forno.
 
The Middle East is a key component of PepsiCo’s overall plan to drive growth in developing and emerging markets globally. Developing and emerging markets accounted for 35 percent of PepsiCo’s net revenue in 2013.
The opening of the Dammam plant follows two months after PepsiCo opened an innovation centre in Dubai’s Dubiotech, its first facility in the Middle East.
 
The facility will serve as a hub of new products and flavors innovations for PepsiCo’s businesses across the region.
 
PepsiCo generated more than $66 billion in net revenue in 2013, driven by brands such as Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
 

comments closed

Related News

June 8, 2024

Nomad Foods names Ruben Baldew as next Finance Chief

Consumer Packaged Goods

Frozen food maker Nomad Foods has appointed Ruben Baldew as its new chief financial officer, effective 17 June 2024. Baldew will succeed Samy Zekhout, who has stepped down to explore other opportunities outside of Nomad Foods. Zekhout will remain with the company until 31 July to ensure a smooth transition of duties, the Birds Eye maker noted.

June 8, 2024

Danish Crown CEO Jais Valeur to step down

Consumer Packaged Goods

Danish Crown has accelerated the search process for a new chief executive following the announcement by current CEO Jais Valeur that he intends to step down from his role. Valeur, who joined the company as CEO in 2015, will remain in his position until a replacement is found “to ensure no momentum is lost during the recruitment process,” Danish Crown explained.

June 8, 2024

Heineken achieves milestone with first European regenerative barley harvest

Consumer Packaged Goods

Heineken has achieved a significant milestone with the completion of its first large-scale regenerative agriculture barley harvest in Europe. The initiative, developed through Heineken’s Transitions programme and in collaboration with French cooperative Vivescia and its malt subsidiary Malteurop, represents the company’s first foray into regenerative farming at scale.

How can we help you?

We're easy to reach