PepsiCo, one of the world’s largest food and beverage companies, has inaugurated its newest manufacturing facility in Dammam, Saudi Arabia which will create 300 jobs.
Indra Nooyi, PepsiCo chairman and CEO, launched the all-new snacks plant, the company’s 15th facility in the Middle East.
“The Middle East is a dynamic food and beverage market and a critical engine of growth for PepsiCo,” said Nooyi.
“The plant will be a critical hub for our company, bringing some of PepsiCo’s best-loved snacks and newest innovations to Saudi Arabia and markets throughout the region,” she added.
The Dammam plant covers 55,000 square metres and will employ 300 staff, including 40 women. It will supply the snack market across Saudi Arabia while further enhancing the companies’ ability to provide consumers throughout the Middle East with a range of food including local innovations such as Lays Forno.
The Middle East is a key component of PepsiCo’s overall plan to drive growth in developing and emerging markets globally. Developing and emerging markets accounted for 35 percent of PepsiCo’s net revenue in 2013.
The opening of the Dammam plant follows two months after PepsiCo opened an innovation centre in Dubai’s Dubiotech, its first facility in the Middle East.
The facility will serve as a hub of new products and flavors innovations for PepsiCo’s businesses across the region.
PepsiCo generated more than $66 billion in net revenue in 2013, driven by brands such as Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.