Sector News

Nature’s Bounty acquires Best Bar

January 22, 2018
Food & Drink

The Nature’s Bounty company added a nutrition bar to its lineup of sports and nutrition products, acquiring The Best Bar Ever.

“Consumers are increasingly looking for convenient and great-tasting nutrition bars – and this brand was designed by its founders right in line with that trend,” said Paul Sturman, president and CEO of The Nature’s Bounty Co.,in a statement announcing the deal last week. “I am confident that ‘The Best Bar Ever’ will be a great addition to our sports and nutrition portfolio, which includes brands such as Pure Protein, MET-Rx and Body Fortress, the leading protein powder brand.”

“The Best Bar Ever understands the importance of blending quality ingredients and good nutrition to create a superior flavor profile,” commented Best Bar Ever founder Mike Clay. “We’re excited to bring The Best Bar Ever to a company with such a legacy in the health and wellness space and look forward to a strong partnership.”

Clay told Project NOSH he will report directly to John Frame, VP of Brand Marketing at Nature’s Bounty and General Manager for The Best Bar Ever and it is a “dream come true” for him and his six-person team.

“The biggest challenge [has been] how do we continue to focus day in and day out on making even better bars, and improving our products, [while also] having a focus on improving our business. Those are two different things,” Clay told NOSH. “We wanted to be the best at making bars; we didn’t necessarily want to be the best at running companies.”

Frame told NOSH Nature’s Bounty liked that its products appeal to the ingredients panel reader, a consumer looking for simple, nutritious ingredients. In 2017, Kellogg acquired the RXBar for $600 million. Terms of the Nature’s Bounty deal were not disclosed.

The Best Bar Ever bars are available in chocolate peanut butter, peanut butter crunch and cookie dough in two sizes. They offer real ingredients – no fillers or sugar alcohols, and are designed to contain an ideal blend of quality fats, carbs and proteins in balanced ratios.

The Best Bar Ever can be found in the health and fitness channel and in a growing number of national drug and grocery chains.

Source: Whole Food Magazine

comments closed

Related News

June 24, 2022

Carlsberg announces resignation of CFO Heine Dalsgaard

Food & Drink

Carlsberg has announced the departure of its chief financial officer (CFO), Heine Dalsgaard, after six years in the position. In a statement, Carlsberg said that Dalsgaard was resigning from the post to take up the role of CFO at a private equity-backed company in a different industry.

June 24, 2022

Kellogg to split into three companies, focus on snacks

Food & Drink

Kellogg will split into three independent companies to focus on the snack business, Reuters reported Tuesday. The snacking portfolio will comprise the main business, while the North America cereal unit and the plant-based business will be spun off. The company is also considering a sale of the plant-based business.

June 24, 2022

Mondelēz to buy energy bar company Clif Bar for $2.9bn

Food & Drink

The snacks giant says the acquisition will help build on its commitment to “lead the future of snacking” in key geographies worldwide. Once the transaction is completed, Mondelēz will continue to operate the Clif Bar business from its headquarters in Emeryville, California. The snack giant will also continue to manufacture Clif Bars’ products, which include Clif Bar, Luna and Clif Kid, at its facilities in Idaho and Indiana.