Oreo maker Mondelez International Inc said it had entered into a partnership with Alibaba Group Holding Ltd to sell its products through the Chinese e-commerce giant’s online marketplace to expand its reach in China.
Mondelez said it would sell a fuller range of its products, including Oreo, Toblerone, Cadbury and Trident, on Alibaba’s online marketplace Tmall.com.
Mondelez plans to increase its investment in Tmall.com by launching exclusive products on the platform, the company said.
By Sruthi Ramakrishnan
Source: Reuters
Upon FoodBev Media’s return from Vitafoods 2022 – which took place from 10-12 May in Geneva, Switzerland – the team reflects on the event’s aim to bring together international nutraceutical suppliers and experts from across the globe.
Following a strategic review last year, Mondelēz International is planning to sell its developed chewing gum business, which includes brands Trident and Dentyne. This is in addition to offloading its Halls cough drop brand, as the food giant focuses on generating 90% of revenue in its chocolates and biscuits businesses, including baked snacks.
Givaudan has unveiled NaNino+, a patent-pending combination of plant-based ingredients and natural flavorings that can replace nitrite in processed meat. Designed with natural ingredients, it provides a lasting multi-sensorial food experience with a good taste, color and freshness.
