Mondelez International is to buy the rights to sell Cadbury-branded biscuits from Britain’s Burton’s Biscuit Co in a bid to sell more and combine chocolate and biscuits in new products.
Mondelez, with its global distribution network, would be able to expand the reach of Cadbury Fingers biscuits and accelerate new products.
“The transaction will…enable us to explore delicious new products by using the best of our chocolate and biscuit innovation platforms,” Hubert Weber, head of Mondelez Europe, said.
Under the deal, U.S.-based Mondelez will have the right to make, market and sell Cadbury biscuits around the world, though the biscuits will continue to be manufactured in Burton’s factories under a co-manufacturing agreement.
Financial terms were not disclosed, but a July news report said Mondelez had offered Burton’s about 200 million pounds ($259.4 million).
Burton’s, which also makes Jammy Dodgers and Wagon Wheels, has been owned by Ontario Teachers’ Pension Plan of Canada since November 2013. ($1 = 0.7711 pounds)
By Martinne Geller
Source: Reuters
Danone has appointed Carla Hilhorst to the newly created position of senior vice president of research and innovation categories and zones, as the company looks to make science the heart of its business. Hilhorst, who brings over 30 years of experience in research and innovation, will report directly to Isabelle Esser, Danone’s chief research, innovation, quality and food safety officer.
The move, part of Pernod Ricard’s strategy to enhance its premiumisation efforts, will allow the company to focus more resources on its portfolio of premium international spirits and champagne brands that drive the growth of its business. This decision aligns with the company’s commitment to delivering sustainable value for shareholders, employees, clients and partners.
Schai – who is the current CEO of Swiss chocolate company Lindt & Sprüngli’s Australian operation – has previously worked with Aryzta from 2015-2018, where he served in roles including managing director for Asia Pacific and global strategic business lead (McDonald’s). The fast-food giant McDonald’s is one of Aryzta’s significant clients.
