Malton Foods has completed the purchase of the ambient pots, pouches and canned pudding business from Manchester-based Simpsons Ready Meals for an undisclosed sum.
The purchase includes the sale of both the Goblin and Simpsons brands, in addition to the manufacturing infrastructure and ongoing trade order book.
The Goblin brand includes a range of traditional savoury and sweet puddings in convenient plastic pots, sold through Asda, Morrisons and Tesco. Whilst the Simpsons brand includes steamed dessert puddings in traditional cans.
Mitch Higgingson, CEO of Zwanenberg UK, said: “The purchase builds on Malton Foods current expertise in ambient grocery, where we already have a significant presence in ready meals, sides and sauces. It also adds ambient desserts and pastes to Malton’s product portfolio.
“This is an exciting opportunity for Malton Foods to open up new trading relationships and categories as well as opening the door for future innovation.”
Production will be moved to Malton Foods production facility in Amotherby during April, creating additional jobs at the site. In the meantime the company is building stocks to ensure existing customer supply is not interrupted during the transition.
By Fiona Briggs
Source: Retail Times
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