French dairy firm Lactalis said on Friday it had agreed to buy siggi‘s, the U.S.-based maker of Icelandic style skyr yogurts, for an undisclosed price.
Siggi’s with the tagline “simple ingredients, not a lot of sugar,” has tapped into a shift by consumers toward healthier eating. Its yogurts are at least 25 percent less sugary than leading flavored yogurts, according to its website.
Lactalis said the deal “further expands our yogurt platform in the U.S. with this unique and fast-growing yogurt brand.”
After moving to New York from Iceland, siggi’s founder Siggi Hilmarsson felt American yogurt was too sweet and artificial for his liking. He felt homesick for skyr, a sweet Icelandic yoghurt/curd concoction.
Based on a recipe sent by his mother, Siggi began making skyr and went on to establish his own company in 2005 to sell it in the United States.
Siggi’s products are available at Whole Foods, Publix, Target, Wegmans and Starbucks stores.
Siggi’s will continue to operate from its New York City office and remain a standalone company under the leadership of Hilmarsson, Lactalis said in a statement.
“Our core values of clean ingredient label and less sugar will remain 100 percent unchanged. Consumers everywhere are actively trying to reduce sugar in their diets so our offering has a global relevance,” Hilmarsson said.
Privately held Lactalis is one of the world’s largest dairy companies, reporting annual sales of around 17 billion euros ($21 billion).
Separately, Swiss milk processor Emmi said it had decided to sell its 22 percent stake in siggi’s to Lactalis.
By Thyagaraju Adinarayan
The global snacking, international cereal and noodles, plant-based foods and North American frozen breakfast business will be known as Kellanova – home to brands such as Pringles, MorningStar Farms and Nutri-Grain. Kellanova’s portfolio will also encompass cereal brands, including Frosties, Special K, Krave and Coco Pops.
Nestlé is piloting refillable vending machines for its Milo and Koko Krunch brands as part of its effort to explore solutions that help to reduce the need for disposable packaging. In collaboration with digital start-up Qyos by Algramo, the machines will be available at two retailers in Indonesia during a 4-6 month trial period.
Carlsberg has announced that Jacob Aarup-Andersen will join the company as chief executive officer, replacing Cees ’t Hart, who will retire by the end of Q3 2023. Since 2020, Aarup-Andersen has served as CEO of ISS, a global facility services company that operates in 60 countries.