Sector News

Keurig Dr Pepper to acquire non-alcoholic cocktail brand Atypique

June 24, 2022
Food & Drink

Keurig Dr Pepper (KDP) has signed a definitive agreement to acquire non-alcoholic, ready-to-drink cocktail brand, Atypique, from Station Agro-Biotech.

Atypique provides a range of ready-to-drink cocktails, including margaritas, gin and tonics, and mojitos. The acquisition will complement KDP’s existing ready-to-drink alcohol portfolio and non-alcoholic business in Canada.

The agreement includes a multi-year collaboration between KDP and Quebec-based Station Agro-Biotech to expand Atypique’s reach.

The partnership will combine Station Agro-Biotech’s research and development expertise in the alcoholic and non-alcoholic beverage sector with KDP’s sales and distribution network.

Olivier Lemire, president of Keurig Dr Pepper Canada, said: “We are excited to add this new platform to our powerful portfolio in Canada and the global rights to Atypique provides optionality to further expand the brand’s growth potential. Atypique is a great complement to our successful ready-to-drink alcohol portfolio and we look forward to continue innovating around this brand to drive accelerated growth.”

“We were looking for the best way to bring Atypique to the next level. This agreement represents an exceptional opportunity to work with a beverage industry leader and Keurig Dr Pepper will bring market knowledge and strength to the Atypique brand,” added Jonathan Robin, president of Station Agro-Biotech.

The deal is expected to close in early Q4.

By Lauren Ford


comments closed

Related News

August 7, 2022

ADM-backed ScaleUp Bio accelerator poised to grow precision fermentation start-ups in Singapore

Food & Drink

Signaling a new wave of activity in the precision fermentation space, agri-food giant ADM has linked up with Asia Sustainable Foods Platform in a joint venture company, ScaleUp Bio. Based in Singapore, the new firm will operate a new pilot laboratory for start-ups engaging in precision fermentation for food applications, helping them to propel innovation rapidly.

August 7, 2022

Diageo sees net sales growth across all regions

Food & Drink

Diageo has recorded a 21.4% increase in its full-year revenue, driven by strong organic net sales growth across all regions. In the year ended 30 June, the owner of Smirnoff vodka posted full-year net sales of £15.5 billion. Overall, net sales of spirits grew 21%, with a particularly strong performance in scotch, tequila, vodka, gin and Chinese white spirits.

August 7, 2022

Morrisons unveils zero-carbon egg range from hens fed on insects

Food & Drink

A new insect-based diet on chicken farms is being showcased by UK supermarket chain Morrisons as the way to achieve carbon-neutral eggs by the end of 2022. The company expects to vastly reduce its use of soya feed, which accounts for 10% to 20% of hens’ regular diets and is a major contributor to carbon emissions.