Sector News

Keurig Dr Pepper to acquire non-alcoholic cocktail brand Atypique

June 24, 2022
Food & Drink

Keurig Dr Pepper (KDP) has signed a definitive agreement to acquire non-alcoholic, ready-to-drink cocktail brand, Atypique, from Station Agro-Biotech.

Atypique provides a range of ready-to-drink cocktails, including margaritas, gin and tonics, and mojitos. The acquisition will complement KDP’s existing ready-to-drink alcohol portfolio and non-alcoholic business in Canada.

The agreement includes a multi-year collaboration between KDP and Quebec-based Station Agro-Biotech to expand Atypique’s reach.

The partnership will combine Station Agro-Biotech’s research and development expertise in the alcoholic and non-alcoholic beverage sector with KDP’s sales and distribution network.

Olivier Lemire, president of Keurig Dr Pepper Canada, said: “We are excited to add this new platform to our powerful portfolio in Canada and the global rights to Atypique provides optionality to further expand the brand’s growth potential. Atypique is a great complement to our successful ready-to-drink alcohol portfolio and we look forward to continue innovating around this brand to drive accelerated growth.”

“We were looking for the best way to bring Atypique to the next level. This agreement represents an exceptional opportunity to work with a beverage industry leader and Keurig Dr Pepper will bring market knowledge and strength to the Atypique brand,” added Jonathan Robin, president of Station Agro-Biotech.

The deal is expected to close in early Q4.

By Lauren Ford

Source: foodbev.com

comments closed

Related News

November 27, 2022

Cargill to appoint Brian Sikes as president and CEO

Food & Drink

Cargill will appoint Brian Sikes as its president and chief executive officer on 1 January 2023. The soon-to-be CEO, currently holding the chief operating officer title, has worked at Cargill for 31 years. Dave MacLennan, who has served as Cargill’s CEO since 2013, will assume the role of executive chair of the company’s board of directors.

November 27, 2022

Wellness, self-expression drive the latest trends in colors and flavors

Food & Drink

Comforting colors, feel-good flavors, and unique food and beverage experiences will resonate most with consumers in the new year, according to ADM’s latest Flavor and Color Outlook. ADM anticipates that 2023 will be the year of self-expression, and the company identified four trends that are sure to stand out.

November 27, 2022

Nespresso unveils home-compostable coffee capsules in partnership with Huhtamaki

Food & Drink

Nestlé’s Nespresso brand will pilot home-compostable coffee capsules on the Nespresso Original system in France and Switzerland from spring 2023 before further launches in several other European countries within a year. The paper-based capsules are touted as a breakthrough in packaging technology after three years of R&D.