Sector News

Keurig Dr Pepper to acquire non-alcoholic cocktail brand Atypique

June 24, 2022
Consumer Packaged Goods

Keurig Dr Pepper (KDP) has signed a definitive agreement to acquire non-alcoholic, ready-to-drink cocktail brand, Atypique, from Station Agro-Biotech.

Atypique provides a range of ready-to-drink cocktails, including margaritas, gin and tonics, and mojitos. The acquisition will complement KDP’s existing ready-to-drink alcohol portfolio and non-alcoholic business in Canada.

The agreement includes a multi-year collaboration between KDP and Quebec-based Station Agro-Biotech to expand Atypique’s reach.

The partnership will combine Station Agro-Biotech’s research and development expertise in the alcoholic and non-alcoholic beverage sector with KDP’s sales and distribution network.

Olivier Lemire, president of Keurig Dr Pepper Canada, said: “We are excited to add this new platform to our powerful portfolio in Canada and the global rights to Atypique provides optionality to further expand the brand’s growth potential. Atypique is a great complement to our successful ready-to-drink alcohol portfolio and we look forward to continue innovating around this brand to drive accelerated growth.”

“We were looking for the best way to bring Atypique to the next level. This agreement represents an exceptional opportunity to work with a beverage industry leader and Keurig Dr Pepper will bring market knowledge and strength to the Atypique brand,” added Jonathan Robin, president of Station Agro-Biotech.

The deal is expected to close in early Q4.

By Lauren Ford

Source: foodbev.com

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