Kensing, a manufacturer of natural vitamin E and plant sterols, has announced its acquisition of Vitae Naturals.
Founded in 2000, Vitae Naturals is a Spanish producer of ingredients for sectors including food and nutrition. The company offers plant sterol esters and natural vitamin E derivatives under the Vitasterol and Vitapherole brands.
According to Kensing, plant sterol esters have been proven to naturally lower cholesterol and help fight heart disease when added to margarine spreads, yogurts and supplements.
“We are pleased to bring Vitae Naturals into the Kensing family,” said Serge Rogasik, CEO of Kensing. “This acquisition is highly complementary, strengthens our footprint in Europe and enables further expansion in food ingredients. This is an exciting time for both companies and we look forward to partnering with the Vitae team to accelerate our growth objectives.”
Vitae Naturals general manager, Rafael Cano Mariblanca, added: “Our businesses share similar values and we are delighted to become a part of the Kensing team. Kensing provides a strong platform to build upon our position in our existing markets and expand further into the personal care market.”
Vitae Naturals’ products are available in over 40 countries across five continents.
Terms of the deal were not disclosed.
By Rafaela Sousa
Source: foodbev.com
The global snacking, international cereal and noodles, plant-based foods and North American frozen breakfast business will be known as Kellanova – home to brands such as Pringles, MorningStar Farms and Nutri-Grain. Kellanova’s portfolio will also encompass cereal brands, including Frosties, Special K, Krave and Coco Pops.
Nestlé is piloting refillable vending machines for its Milo and Koko Krunch brands as part of its effort to explore solutions that help to reduce the need for disposable packaging. In collaboration with digital start-up Qyos by Algramo, the machines will be available at two retailers in Indonesia during a 4-6 month trial period.
Carlsberg has announced that Jacob Aarup-Andersen will join the company as chief executive officer, replacing Cees ’t Hart, who will retire by the end of Q3 2023. Since 2020, Aarup-Andersen has served as CEO of ISS, a global facility services company that operates in 60 countries.