Kensing, a manufacturer of natural vitamin E and plant sterols, has announced its acquisition of Vitae Naturals.
Founded in 2000, Vitae Naturals is a Spanish producer of ingredients for sectors including food and nutrition. The company offers plant sterol esters and natural vitamin E derivatives under the Vitasterol and Vitapherole brands.
According to Kensing, plant sterol esters have been proven to naturally lower cholesterol and help fight heart disease when added to margarine spreads, yogurts and supplements.
“We are pleased to bring Vitae Naturals into the Kensing family,” said Serge Rogasik, CEO of Kensing. “This acquisition is highly complementary, strengthens our footprint in Europe and enables further expansion in food ingredients. This is an exciting time for both companies and we look forward to partnering with the Vitae team to accelerate our growth objectives.”
Vitae Naturals general manager, Rafael Cano Mariblanca, added: “Our businesses share similar values and we are delighted to become a part of the Kensing team. Kensing provides a strong platform to build upon our position in our existing markets and expand further into the personal care market.”
Vitae Naturals’ products are available in over 40 countries across five continents.
Terms of the deal were not disclosed.
By Rafaela Sousa
Source: foodbev.com
Danone has appointed Carla Hilhorst to the newly created position of senior vice president of research and innovation categories and zones, as the company looks to make science the heart of its business. Hilhorst, who brings over 30 years of experience in research and innovation, will report directly to Isabelle Esser, Danone’s chief research, innovation, quality and food safety officer.
The move, part of Pernod Ricard’s strategy to enhance its premiumisation efforts, will allow the company to focus more resources on its portfolio of premium international spirits and champagne brands that drive the growth of its business. This decision aligns with the company’s commitment to delivering sustainable value for shareholders, employees, clients and partners.
Schai – who is the current CEO of Swiss chocolate company Lindt & Sprüngli’s Australian operation – has previously worked with Aryzta from 2015-2018, where he served in roles including managing director for Asia Pacific and global strategic business lead (McDonald’s). The fast-food giant McDonald’s is one of Aryzta’s significant clients.
