Sector News

Kensing acquires ingredient producer Vitae Naturals

July 10, 2022
Consumer Packaged Goods

Kensing, a manufacturer of natural vitamin E and plant sterols, has announced its acquisition of Vitae Naturals.

Founded in 2000, Vitae Naturals is a Spanish producer of ingredients for sectors including food and nutrition. The company offers plant sterol esters and natural vitamin E derivatives under the Vitasterol and Vitapherole brands.

According to Kensing, plant sterol esters have been proven to naturally lower cholesterol and help fight heart disease when added to margarine spreads, yogurts and supplements.

“We are pleased to bring Vitae Naturals into the Kensing family,” said Serge Rogasik, CEO of Kensing. “This acquisition is highly complementary, strengthens our footprint in Europe and enables further expansion in food ingredients. This is an exciting time for both companies and we look forward to partnering with the Vitae team to accelerate our growth objectives.”

Vitae Naturals general manager, Rafael Cano Mariblanca, added: “Our businesses share similar values and we are delighted to become a part of the Kensing team. Kensing provides a strong platform to build upon our position in our existing markets and expand further into the personal care market.”

Vitae Naturals’ products are available in over 40 countries across five continents.

Terms of the deal were not disclosed.

By Rafaela Sousa


comments closed

Related News

June 8, 2024

Nomad Foods names Ruben Baldew as next Finance Chief

Consumer Packaged Goods

Frozen food maker Nomad Foods has appointed Ruben Baldew as its new chief financial officer, effective 17 June 2024. Baldew will succeed Samy Zekhout, who has stepped down to explore other opportunities outside of Nomad Foods. Zekhout will remain with the company until 31 July to ensure a smooth transition of duties, the Birds Eye maker noted.

June 8, 2024

Danish Crown CEO Jais Valeur to step down

Consumer Packaged Goods

Danish Crown has accelerated the search process for a new chief executive following the announcement by current CEO Jais Valeur that he intends to step down from his role. Valeur, who joined the company as CEO in 2015, will remain in his position until a replacement is found “to ensure no momentum is lost during the recruitment process,” Danish Crown explained.

June 8, 2024

Heineken achieves milestone with first European regenerative barley harvest

Consumer Packaged Goods

Heineken has achieved a significant milestone with the completion of its first large-scale regenerative agriculture barley harvest in Europe. The initiative, developed through Heineken’s Transitions programme and in collaboration with French cooperative Vivescia and its malt subsidiary Malteurop, represents the company’s first foray into regenerative farming at scale.

How can we help you?

We're easy to reach