Sector News

Kellogg’s appoints Silcock as head of its UK and Irish business

October 10, 2019
Food & Drink

Get involved in the discussion! Click here to comment on this story

Kellogg’s has appointed Chris Silcock – its current senior sales director – as its new vice president and chief of the UK and Irish business, effective immediately.

The appointment follows a series of internal promotions as Silcock succeeds Oli Morton, who has been promoted to run Kellogg’s businesses across Western Europe.

Silcock joined the multinational food manufacturer in August 2018 and has overseen the business as it continues to grow sales of both breakfast cereals and its Pringles brand. This includes the launch of products such as Coco Pops White Chocolate with 30% less sugar and Pringles Rice Fusion.

Prior to joining Kellogg’s, Silcock served as grocery channel director at Coca Cola European Partners. He previously held the position as field sales director at Coca Cola Enterprises and has held a variety of roles at Asda Walmart for 13 years.

Silcock said: “I’ve really enjoyed the challenge, helping to build close relationships with our customers to ensure that both we and our trade partners succeed together.

“But now I have the great privilege to be leading the whole of Kellogg’s across Britain and Ireland – a business which has an outstanding history, first-class reputation and world-class people. I’m excited for the future and what the team and I can achieve together.”

The former chief of Kellogg’s UK and Irish business, Oli Morton, joined the company in July 2016 and served in the role since October 2017.

Morton said: “It goes without saying that I’m immensely proud to have led Kellogg’s in the UK and Ireland during which time we have delivered growth and taken leadership stances across our categories to become Britain’s most trusted food company.

“That’s led us to do things which many may not have expected – like substantial sugar reduction on Coco Pops and the adoption of traffic light labelling on our packs.

“I’m looking forward to working with Chris and the rest of the UK business in my new role and to continuing our leadership journey.”

By Emma Upshall

Source: FoodBev

Join the discussion!

Your email address will not be published. Required fields are marked *

Related News

October 18, 2019

Cargill investing $225 million to expand in Ohio

Food & Drink

LinkedIn Twitter FacebookCargill is investing $225 million to expand its soybean crush and refined oils facility in Sidney. As part of the project, Cargill will increase crush capacity, modernize operations […]

October 17, 2019

For food label claims, healthy is good, but tasty is better

Food & Drink

LinkedIn Twitter FacebookWe (along with every other publication that covers the food industry) have published a huge number of articles recently about consumers wanting healthier food. We’ve also looked at […]

October 16, 2019

US Foods executive resigns after five months in role

Food & Drink

LinkedIn Twitter FacebookTimothy P. Connolly has resigned as executive vice-president and chief supply chain officer for US Foods Holding Corp., effective immediately. Mr. Connolly assumed the role in May. The […]

Subscribe to our Weekly Newsletter

We're easy to reach