Plant-based protein producer Impossible Foods has hired Leslie Sims as chief marketing and creative officer, effective Jan. 1, 2023.
Ms. Sims will oversee Impossible’s marketing and creative functions as the company plans to significantly expand its consumer awareness amid growing consumer interest in plant-based brands.
“Leslie is the proven creative marketing powerhouse that we need to bring our products and promise to the masses,” said Peter McGuinness, chief executive officer of Impossible. “We have a real opportunity to create and build not just our own brand, but the entire category through greater awareness, approachability and accessibility. Leslie knows how to set the creative vision for brands and businesses in hypergrowth, build and lead high-performing teams, and create emotional connections with consumers.”
Ms. Sims was most recently the US chief creative officer of Deloitte Digital and has held similar executive positions at marketing agencies such as Ogilvy, Young & Rubicam and McCann Worldgroup.
She holds a bachelor’s degree in marketing from Clemson University.
By Caleb Wilson
Source: foodbusinessnews.net
Danone has appointed Carla Hilhorst to the newly created position of senior vice president of research and innovation categories and zones, as the company looks to make science the heart of its business. Hilhorst, who brings over 30 years of experience in research and innovation, will report directly to Isabelle Esser, Danone’s chief research, innovation, quality and food safety officer.
The move, part of Pernod Ricard’s strategy to enhance its premiumisation efforts, will allow the company to focus more resources on its portfolio of premium international spirits and champagne brands that drive the growth of its business. This decision aligns with the company’s commitment to delivering sustainable value for shareholders, employees, clients and partners.
Schai – who is the current CEO of Swiss chocolate company Lindt & Sprüngli’s Australian operation – has previously worked with Aryzta from 2015-2018, where he served in roles including managing director for Asia Pacific and global strategic business lead (McDonald’s). The fast-food giant McDonald’s is one of Aryzta’s significant clients.
