Plant-based protein producer Impossible Foods has hired Leslie Sims as chief marketing and creative officer, effective Jan. 1, 2023.
Ms. Sims will oversee Impossible’s marketing and creative functions as the company plans to significantly expand its consumer awareness amid growing consumer interest in plant-based brands.
“Leslie is the proven creative marketing powerhouse that we need to bring our products and promise to the masses,” said Peter McGuinness, chief executive officer of Impossible. “We have a real opportunity to create and build not just our own brand, but the entire category through greater awareness, approachability and accessibility. Leslie knows how to set the creative vision for brands and businesses in hypergrowth, build and lead high-performing teams, and create emotional connections with consumers.”
Ms. Sims was most recently the US chief creative officer of Deloitte Digital and has held similar executive positions at marketing agencies such as Ogilvy, Young & Rubicam and McCann Worldgroup.
She holds a bachelor’s degree in marketing from Clemson University.
By Caleb Wilson
Source: foodbusinessnews.net
Currently chief executive of GreenV – an international group of companies active in the horticultural sector – van Karnebeek spent a large portion of his career at Heineken, working in commercial, marketing and general management positions. He served as chief commercial officer at the Dutch brewer from 2015 until 2021.
The facility combines the existing Kerry office in Barcelona with a new customer suite and application labs. It will enable the company to work more closely with its customers in Southern Europe to develop food and beverage solutions.
The sweet and culinary flavor creation labs are the latest addition to the company’s expansive campus that has been in operation since 1964, spanning more than 312,150 square feet in Brabrand, Denmark. The innovation hub is home to more than 400 employees engaged in research, application development, ingredient and flavor creation.
