Heineken-owned Desperados has entered the hard seltzer market with the launch of Desperados Alcoholic Sparkling Water in the Netherlands.
Desperados Alcoholic Sparkling Water is made with carbonated alcoholic water, lime and tequila. The new 4.5% abv beverage contains 99 calories and will initially be available in one flavour – Lime Twist – with plans to release more iterations in the future.
Desperados’ global marketing manager, Rutger van der Stegen, said: “We created Desperados Alcoholic Sparkling Water in response to the evolving drinking habits of consumers who are looking for a fruity-yet-fresh beer alternative for any occasion. It is designed to sit alongside our wider product line, giving consumers the choice whether to enjoy an alcohol-free Desperados Virgin 0.0, Desperados Original or Desperados Alcoholic Sparkling Water.”
Last year, Heineken announced the global launch of Desperados Virgin 0.0%.
By Rafaela Sousa
Source: foodbev.com
Danone has appointed Carla Hilhorst to the newly created position of senior vice president of research and innovation categories and zones, as the company looks to make science the heart of its business. Hilhorst, who brings over 30 years of experience in research and innovation, will report directly to Isabelle Esser, Danone’s chief research, innovation, quality and food safety officer.
The move, part of Pernod Ricard’s strategy to enhance its premiumisation efforts, will allow the company to focus more resources on its portfolio of premium international spirits and champagne brands that drive the growth of its business. This decision aligns with the company’s commitment to delivering sustainable value for shareholders, employees, clients and partners.
Schai – who is the current CEO of Swiss chocolate company Lindt & Sprüngli’s Australian operation – has previously worked with Aryzta from 2015-2018, where he served in roles including managing director for Asia Pacific and global strategic business lead (McDonald’s). The fast-food giant McDonald’s is one of Aryzta’s significant clients.
