Sector News

Heineken’s Desperados enters hard seltzer market

May 7, 2022
Food & Drink

Heineken-owned Desperados has entered the hard seltzer market with the launch of Desperados Alcoholic Sparkling Water in the Netherlands.

Desperados Alcoholic Sparkling Water is made with carbonated alcoholic water, lime and tequila. The new 4.5% abv beverage contains 99 calories and will initially be available in one flavour – Lime Twist – with plans to release more iterations in the future.

Desperados’ global marketing manager, Rutger van der Stegen, said: “We created Desperados Alcoholic Sparkling Water in response to the evolving drinking habits of consumers who are looking for a fruity-yet-fresh beer alternative for any occasion. It is designed to sit alongside our wider product line, giving consumers the choice whether to enjoy an alcohol-free Desperados Virgin 0.0, Desperados Original or Desperados Alcoholic Sparkling Water.”

Last year, Heineken announced the global launch of Desperados Virgin 0.0%.

By Rafaela Sousa

Source: foodbev.com

comments closed

Related News

August 7, 2022

ADM-backed ScaleUp Bio accelerator poised to grow precision fermentation start-ups in Singapore

Food & Drink

Signaling a new wave of activity in the precision fermentation space, agri-food giant ADM has linked up with Asia Sustainable Foods Platform in a joint venture company, ScaleUp Bio. Based in Singapore, the new firm will operate a new pilot laboratory for start-ups engaging in precision fermentation for food applications, helping them to propel innovation rapidly.

August 7, 2022

Diageo sees net sales growth across all regions

Food & Drink

Diageo has recorded a 21.4% increase in its full-year revenue, driven by strong organic net sales growth across all regions. In the year ended 30 June, the owner of Smirnoff vodka posted full-year net sales of £15.5 billion. Overall, net sales of spirits grew 21%, with a particularly strong performance in scotch, tequila, vodka, gin and Chinese white spirits.

August 7, 2022

Morrisons unveils zero-carbon egg range from hens fed on insects

Food & Drink

A new insect-based diet on chicken farms is being showcased by UK supermarket chain Morrisons as the way to achieve carbon-neutral eggs by the end of 2022. The company expects to vastly reduce its use of soya feed, which accounts for 10% to 20% of hens’ regular diets and is a major contributor to carbon emissions.