Heineken has announced it will invest BRL 1.5 billion (approx. $299.43 million) in Brazil as part of an expansion plan for its premium and single malt beer portfolios.
The planned investment is intended to boost the brewer’s production capacity for its Amstel, Devassa and namesake Heineken brands, spread across two plants in northeast Brazil, according to Reuters.
Heineken says that spending on its Igarassu plant will triple its capacity for making Amstel and Devassa, while increasing its returnable packaging lines by 45%. The company says the new investment will expand its Alagoinhas brewery’s capacity to produce Heineken by 60%.
The spending plan will also help make water use at the Igassaru brewery more efficient, with the goal to reduce water consumption at the plant by 30% over the next three years.
The beer giant says that Brazilian beer drinkers are among the world’s biggest consumers of Heineken.
By Phoebe Fraser
Source: foodbev.com
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According to Innova Market Insights, when it comes to beverages, consumers are willing to pay more for what they value most, despite rising inflation. Additionally, consumers want brands that respond to their core values and have the benefits they seek, such as sustainability and functional ingredients.
