Sector News

Greenyard intensifies cooperation with their Fresh Direct operation in Belgium

April 4, 2018
Consumer Packaged Goods

Greenyard has announced that they will intensify cooperation with their Fresh Direct operation in Belgium and have reached an agreement to obtain 100% in Greenyard Fresh Direct Belgium.

To emphasize this intensified cooperation, an agreement with Ben De Pelsmaeker, Managing Director and co-shareholder of Greenyard Fresh Direct Belgium, has been reached to take over his 49% stake in the company formerly called ‘Ben Fresh’. Through this transaction, Ben De Pelsmaeker will become a shareholder of Greenyard at 19,68 €/share.

This announcement is another step in the common vision of Ben De Pelsmaeker and Greenyard to cooperate with clients over the long term, with a high degree of client support. The Fresh Direct operation in Belgium has potential for future growth and has been integrated within Greenyard’s Fresh operations since their relocation end 2016.

Ben De Pelsmaeker will continue to lead Greenyard Fresh Direct Belgium. Furthermore, this transaction fits within Greenyard’s strategy to be in control as much as possible of all the operations.

Source: Fresh Plaza

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