Givaudan has inaugurated a new digital factory in Paris, as the company aims to accelerate its digital transformation and anticipate future flavour and fragrance trends.
The digital factory is a project accelerator that brings together Givaudan’s experts, partners and customers from all over the world to explore new ways to transform its business and drive opportunities.
Givaudan’s new digital factory is located next to Station F, one of the biggest start-up campuses in the world.
Gilles Andrier, Givaudan CEO, said: “Innovation has always been at the heart of our strategy. In the past few years, we have successfully piloted the potential of artificial intelligence, big data and emerging technologies.
“The launch of our Digital Factory will help us to accelerate these digital opportunities and further expand into new spaces as we continue shaping the future of our industry by leading the way into the next era of customer experience.”
Fabien Jaunault, head of information management and technology, added: “The Digital Factory is a place to inspire, ideate, and accelerate initiatives in an environment that stimulates a mindset of innovation and encourages thinking beyond current ways of working.”
Earlier this month, the company’s flavours division opened a new CHF 1.2 million ($1.22 million) technical and commercial centre in Casablanca, Morocco.
Givaudan said that the facility would allow it to offer a full range of flavour application capabilities in one location in Morocco for the first time, serving customers in the savoury, beverages, sweet goods, dairy and snacks segments.
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