Data analytics can plug into organizations to revamp their approach to business, signaling areas of efficiency and boosting productivity. The consumer packaged goods space is no different.
For General Mills, responding to changes in consumer demands begins with access to the necessary data. For over a decade it has relied on a partnership with Nielsen to obtain insights into consumer trends, particularly in high-growth markets. In November the company expanded that partnership to include access to Nielsen Connect, a cloud-based data platform.
“We’ve identified a number of applications across the organization where enhanced data and analytics can drive topline growth with enhanced consumer insights that will improve the product offerings we bring to market, personalize our communication with consumers, and unlock future growth,” Roemhildt said.
In 2020, analysts expect companies will add more C-suite roles tied to data. Montemayor is one example of this trend, which responds to the depth of business change data can represent.
By Roberto Torres
Source: Food Dive
Campari Group has nominated Simon Hunt as its new chief executive officer, marking a significant leadership transition for the spirits company. Hunt, an industry veteran with over 30 years of experience, is set to take the helm following a thorough evaluation process conducted by the board of directors.
Unilever is reportedly planning to sell a number of its food brands, including Unox, Conimex and The Vegetarian Butcher, which have a combined sales value of €1 billion (US$1.05 billion). The corporation’s CEO Hein Schumacher told Dutch financial daily the FD that sales were planned as part of a streamlining operation for its food businesses.
The multiyear collaborations aim to enable farmers in Poland, Hungary and the UK to adopt regenerative farming practices, such as crop rotation, minimal tillage and cover crops. Participating farmers will be able to receive training and invest in new methods while building know-how and confidence as barriers to adoption are reduced.
