Data analytics can plug into organizations to revamp their approach to business, signaling areas of efficiency and boosting productivity. The consumer packaged goods space is no different.
For General Mills, responding to changes in consumer demands begins with access to the necessary data. For over a decade it has relied on a partnership with Nielsen to obtain insights into consumer trends, particularly in high-growth markets. In November the company expanded that partnership to include access to Nielsen Connect, a cloud-based data platform.
“We’ve identified a number of applications across the organization where enhanced data and analytics can drive topline growth with enhanced consumer insights that will improve the product offerings we bring to market, personalize our communication with consumers, and unlock future growth,” Roemhildt said.
In 2020, analysts expect companies will add more C-suite roles tied to data. Montemayor is one example of this trend, which responds to the depth of business change data can represent.
By Roberto Torres
Source: Food Dive
Consumer behaviors and preferences are evolving rapidly. With macro shifts in society, inflation and food supply challenges set to profoundly influence how people consume food and beverages, Givaudan is exploring what the world of dairy alternatives will look like in the coming decade.
After nearly three decades with AFI, Andersen is leaving to pursue a different career path “to work on diverse projects and explore opportunities to serve as board member”. Serving as CEO since 2010, Andersen joined AFI in 1994, initially overseeing applications and R&D. Over the years, he has maintained a strong focus on the whey business.
The Kraft Heinz Company has introduced five new members to its executive leadership team, who will collaborate with Carlos Abrams-Rivera upon assuming the CEO role in 2024. Pedro Navio will assume the position of North America president at the beginning of next year. In addition, Willem Brandt, Bruno Keller, Cory Onell and Diana Frost will join Abrams-Rivera and Navio on the executive leadership team.