Sector News

General Mills expands C-suite with new tech role

February 19, 2020
Food & Drink

Data analytics can plug into organizations to revamp their approach to business, signaling areas of efficiency and boosting productivity. The consumer packaged goods space is no different.

For General Mills, responding to changes in consumer demands begins with access to the necessary data. For over a decade it has relied on a partnership with Nielsen to obtain insights into consumer trends, particularly in high-growth markets. In November the company expanded that partnership to include access to Nielsen Connect, a cloud-based data platform.

“We’ve identified a number of applications across the organization where enhanced data and analytics can drive topline growth with enhanced consumer insights that will improve the product offerings we bring to market, personalize our communication with consumers, and unlock future growth,” Roemhildt said.

In 2020, analysts expect companies will add more C-suite roles tied to data. Montemayor is one example of this trend, which responds to the depth of business change data can represent.

By Roberto Torres

Source: Food Dive

Related News

October 24, 2020

Cargill to construct a $150m biodiesel plant in Belgium

Food & Drink

Cargill is investing $150 million in a new plant that produces advanced biofuels from waste and residues, in an effort to further promote circular economy.

October 24, 2020

European Parliament votes against ‘veggie burger ban’

Food & Drink

The European Parliament has voted to reject the ban on plant-based products using names typically associated with meat products, but has voted in favour of a plant-based dairy ban.

October 24, 2020

Chili-shaped portable smartphone device easily identifies pepper’s heat level

Food & Drink

Researchers have developed a portable device that detects how much capsaicin a pepper contains with the help of a smartphone.

Send this to a friend