Data analytics can plug into organizations to revamp their approach to business, signaling areas of efficiency and boosting productivity. The consumer packaged goods space is no different.
For General Mills, responding to changes in consumer demands begins with access to the necessary data. For over a decade it has relied on a partnership with Nielsen to obtain insights into consumer trends, particularly in high-growth markets. In November the company expanded that partnership to include access to Nielsen Connect, a cloud-based data platform.
“We’ve identified a number of applications across the organization where enhanced data and analytics can drive topline growth with enhanced consumer insights that will improve the product offerings we bring to market, personalize our communication with consumers, and unlock future growth,” Roemhildt said.
In 2020, analysts expect companies will add more C-suite roles tied to data. Montemayor is one example of this trend, which responds to the depth of business change data can represent.
By Roberto Torres
Source: Food Dive
McCain Foods has announced the launch of its new plant-based brand which will offer dips, spreads, sauces and cheeses made from root vegetables. The range will be made with minimal processing, a low carbon footprint and from locally sourced ingredients.
Unprecedented labor shortages in the UK over recent months have led to endemic food waste, as crops have been left to rot in the fields. As a result, British fruit and vegetable suppliers are planning to cut down their planting for next year.
US engineers have invented software-controlled robotic lasers that cook food with unparalleled precision, retaining more moisture, and creating an entirely new, customized way to cook a tasty meal. The idea is to have a kind of digital personal chef, ready to cook up whatever is desired and able to tailor the shape, texture, and flavor – all at the push of a button.