Sector News

Froneri enters Israel with deal for Nestlé ice cream business Noga

July 8, 2019
Food & Drink

Froneri, the UK-headquartered ice cream joint venture owned by Nestlé and R&R, has agreed to acquire Noga Ice Creams from Nestlé.

Noga is currently part of the Nestlé-owned business Osem Group, and the deal sees Froneri enter the Israeli market for the first time.

The acquisition will bring all the Nestlé Europe, Middle East and North Africa ice cream businesses into the Froneri group.

“We’re very excited to be building on the strengths of our existing joint venture with Nestlé,” said Ibrahim Najafi, CEO of Froneri. “By entering Israel we’re continuing to realise our vision of becoming the world’s best ice cream company.”

He added: “Our consumers are at the heart of our business and we intend to invest in the local brands, products and flavours that Nestlé has been exciting the market with for over 20 years. We’re looking forward to welcoming the team into Froneri.”

Froneri said the existing management team will continue to lead Noga, and its brands such as La Cremeria, Extreme, Cookilida, Crunch and Gumigum will continue to be available.

Marco Settembri, CEO zone Europe, Middle East and North Africa, Nestlé, said: “With its continued growth and global prominence in the ice cream market, Froneri’s success speaks for itself. This milestone deal marks the final stage of the transition of our EMENA ice cream businesses into Froneri, further strengthening its presence in the region.”

The deal comes two months after Froneri secured an agreement to acquire Fonterra’s New Zealand ice cream business Tip Top for NZD 380 million ($250.2 million).

Earlier this year, Froneri launched Nuii, a new ice cream sticks brand, in a move to target the adult evening snack occasion.

Source: FoodBev

comments closed

Related News

October 2, 2022

Drinktec 2022: In review

Food & Drink

In the lead-up to the world-famous Oktoberfest – which celebrates Bavarian tradition, beer and the festival spirit – Munich was already buzzing with activity by the time the doors opened to Drinktec 2022 on 12-16 September. The atmosphere was lively, with approximately 50,000 visitors from 169 countries in attendance.

October 2, 2022

Alan Jope to step down as Unilever CEO

Food & Drink

Unilever has announced CEO Alan Jope’s decision to retire from the company at the end of 2023, after five years at the helm. The announcement comes less than a year after a failed attempt by Unilever to buy GlaxoSmithKline’s consumer healthcare business and just months after activist investor Nelson Peltz joined the company’s board.

October 2, 2022

Lakeland Dairies names Colin Kelly as next group CEO

Food & Drink

Lakeland Dairies has announced that Colin Kelly will assume the role of group CEO following the retirement of Michael Hanley at the end of the year. Kelly will take up the position in January 2023, while Hanley will step down in December this year.