Sector News

FrieslandCampina acquires the Parrano and Tjiezi brands

August 21, 2018
Consumer Packaged Goods

FrieslandCampina has acquired the Parrano and Tjiezi brands from Netherlands-based Best Cheese Holland for an undisclosed figure.

Both brands will be integrated into FrieslandCampina’s Consumer Dairy unit from 1 September 2018, and the agreement will also see FrieslandCampina acquire the rights to import and sell Best Cheese’s products in the US.

Parrano sells a range of cheese flakes, grated cheese and powdered cheese products to Dutch retailers, and is one of the fastest growing consumer brands in the country’s cooking cheese segment.

Meanwhile, the Tjiezi brand markets a range of cheese snack products such as cheese dippers, and FrieslandCampina says that the addition of the brand will allow the company to capitalise on the growing demand for dairy snack products in Europe, North America and Asia.

Roel van Neerbos, president FrieslandCampina Consumer Dairy said: ‘The acquisition of the brand Parrano and the dairy dippers fits in well with our ambition to provide dairy products for all consumption moments.

“These brands are a fine addition to our cheese activities.”

Paul Wilde, the director of Best Cheese Holland will remain involved with Tijezi brand following the purchase, and he added: “This acquisition allows for further international growth of the products of Parrano and Tjiezi.”

By Martin White

Source: FoodBev

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