FrieslandCampina has acquired the Parrano and Tjiezi brands from Netherlands-based Best Cheese Holland for an undisclosed figure.
Both brands will be integrated into FrieslandCampina’s Consumer Dairy unit from 1 September 2018, and the agreement will also see FrieslandCampina acquire the rights to import and sell Best Cheese’s products in the US.
Parrano sells a range of cheese flakes, grated cheese and powdered cheese products to Dutch retailers, and is one of the fastest growing consumer brands in the country’s cooking cheese segment.
Meanwhile, the Tjiezi brand markets a range of cheese snack products such as cheese dippers, and FrieslandCampina says that the addition of the brand will allow the company to capitalise on the growing demand for dairy snack products in Europe, North America and Asia.
Roel van Neerbos, president FrieslandCampina Consumer Dairy said: ‘The acquisition of the brand Parrano and the dairy dippers fits in well with our ambition to provide dairy products for all consumption moments.
“These brands are a fine addition to our cheese activities.”
Paul Wilde, the director of Best Cheese Holland will remain involved with Tijezi brand following the purchase, and he added: “This acquisition allows for further international growth of the products of Parrano and Tjiezi.”
By Martin White
Kerry’s 2023 flavor insights report reveals the latest foodservice flavor trends consumers are seeking, including new combinations of traditional tastes, indulgence, and younger consumers seeking unconventional mashups of food and beverages they grew up with in combination with emerging flavors from other regions.
Stephanie Pullings Hart has been named deputy head of operations at Nestle SA, effective July 1. She will succeed Magdi Batato, who is set to retire after a 30-plus-year career at Nestle. Ms. Pullings Hart is currently senior vice president of operations at Warby Parker, where she is responsible for manufacturing, supply chain and customer experience.
Customer Foresight can identify early indications about impending future shifts that will impact the food and beverage industry. According to Givaudan, it is designed to support customers in understanding, planning for and addressing disruptive changes in consumer desires, guiding strategic planning, and leading to co-creation opportunities.