Sector News

FrieslandCampina acquires the Parrano and Tjiezi brands

August 21, 2018
Food & Drink

FrieslandCampina has acquired the Parrano and Tjiezi brands from Netherlands-based Best Cheese Holland for an undisclosed figure.

Both brands will be integrated into FrieslandCampina’s Consumer Dairy unit from 1 September 2018, and the agreement will also see FrieslandCampina acquire the rights to import and sell Best Cheese’s products in the US.

Parrano sells a range of cheese flakes, grated cheese and powdered cheese products to Dutch retailers, and is one of the fastest growing consumer brands in the country’s cooking cheese segment.

Meanwhile, the Tjiezi brand markets a range of cheese snack products such as cheese dippers, and FrieslandCampina says that the addition of the brand will allow the company to capitalise on the growing demand for dairy snack products in Europe, North America and Asia.

Roel van Neerbos, president FrieslandCampina Consumer Dairy said: ‘The acquisition of the brand Parrano and the dairy dippers fits in well with our ambition to provide dairy products for all consumption moments.

“These brands are a fine addition to our cheese activities.”

Paul Wilde, the director of Best Cheese Holland will remain involved with Tijezi brand following the purchase, and he added: “This acquisition allows for further international growth of the products of Parrano and Tjiezi.”

By Martin White

Source: FoodBev

comments closed

Related News

November 27, 2022

Cargill to appoint Brian Sikes as president and CEO

Food & Drink

Cargill will appoint Brian Sikes as its president and chief executive officer on 1 January 2023. The soon-to-be CEO, currently holding the chief operating officer title, has worked at Cargill for 31 years. Dave MacLennan, who has served as Cargill’s CEO since 2013, will assume the role of executive chair of the company’s board of directors.

November 27, 2022

Wellness, self-expression drive the latest trends in colors and flavors

Food & Drink

Comforting colors, feel-good flavors, and unique food and beverage experiences will resonate most with consumers in the new year, according to ADM’s latest Flavor and Color Outlook. ADM anticipates that 2023 will be the year of self-expression, and the company identified four trends that are sure to stand out.

November 27, 2022

Nespresso unveils home-compostable coffee capsules in partnership with Huhtamaki

Food & Drink

Nestlé’s Nespresso brand will pilot home-compostable coffee capsules on the Nespresso Original system in France and Switzerland from spring 2023 before further launches in several other European countries within a year. The paper-based capsules are touted as a breakthrough in packaging technology after three years of R&D.