Sector News

Ferrero bids for Belgian premium biscuit maker Delacre

August 8, 2016
Food & Drink

Ferrero, the Italian maker of Kinder and Tic Tacs, has made a bid for Belgian biscuit maker Delacre.

Delacre is controlled by Yildiz Holding, the Turkish owner of Godiva chocolate which recently established a London-based company called Pladis.

The report of the bid for Delacre, which makes premium biscuits, was made in La Stampa, the Italian daily newspaper.

The bid comes as Ferrero looks to diversify its business away from being too reliant on chocolate and reverse flagging sales in Italy and Germany.

Delacre would appear to be a good fit for Ferrero as it would enhance its status as a business which specialises in premium products.

No financial details of the deal were disclosed.

In June this year, it was announced that Yildiz Holdings is hiving off its confectionery and biscuit businesses into Pladis, saying the new business will allow it to be more “agile” and save costs.

Pladis is made up of UK biscuit brand McVitie’s; Turkish confectionery brands Ulker; Belgium premium chocolate brand Godiva; and US confectionery company DeMet’s Candy Company.

Pladis had overall revenues of around £5.2bn last year.

According to reports, Yildiz plans to list Pladis by 2020 on the London Stock Exchange by 2020.

Source: Food Ingredients First

comments closed

Related News

March 19, 2023

Kellogg reveals new business names ahead of planned cereal unit spin-off

Food & Drink

The global snacking, international cereal and noodles, plant-based foods and North American frozen breakfast business will be known as Kellanova – home to brands such as Pringles, MorningStar Farms and Nutri-Grain. Kellanova’s portfolio will also encompass cereal brands, including Frosties, Special K, Krave and Coco Pops.

March 19, 2023

Nestlé pilots refillable vending machines in Indonesia

Food & Drink

Nestlé is piloting refillable vending machines for its Milo and Koko Krunch brands as part of its effort to explore solutions that help to reduce the need for disposable packaging. In collaboration with digital start-up Qyos by Algramo, the machines will be available at two retailers in Indonesia during a 4-6 month trial period.

March 19, 2023

Carlsberg appoints new chief executive

Food & Drink

Carlsberg has announced that Jacob Aarup-Andersen will join the company as chief executive officer, replacing Cees ’t Hart, who will retire by the end of Q3 2023. Since 2020, Aarup-Andersen has served as CEO of ISS, a global facility services company that operates in 60 countries.

How can we help you?

We're easy to reach