Ferrero, the Italian maker of Kinder and Tic Tacs, has made a bid for Belgian biscuit maker Delacre.
Delacre is controlled by Yildiz Holding, the Turkish owner of Godiva chocolate which recently established a London-based company called Pladis.
The report of the bid for Delacre, which makes premium biscuits, was made in La Stampa, the Italian daily newspaper.
The bid comes as Ferrero looks to diversify its business away from being too reliant on chocolate and reverse flagging sales in Italy and Germany.
Delacre would appear to be a good fit for Ferrero as it would enhance its status as a business which specialises in premium products.
No financial details of the deal were disclosed.
In June this year, it was announced that Yildiz Holdings is hiving off its confectionery and biscuit businesses into Pladis, saying the new business will allow it to be more “agile” and save costs.
Pladis is made up of UK biscuit brand McVitie’s; Turkish confectionery brands Ulker; Belgium premium chocolate brand Godiva; and US confectionery company DeMet’s Candy Company.
Pladis had overall revenues of around £5.2bn last year.
According to reports, Yildiz plans to list Pladis by 2020 on the London Stock Exchange by 2020.
Source: Food Ingredients First
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Lesnard, who previously worked at Nike, The North Face and Sephora, has a mission to “grow and sustain GODIVA’s position and expertise in the premium chocolate category, leveraging ongoing support from pladis to take GODIVA and its legendary chocolate to new heights.”
