Elopak has unveiled its new Pure-Pak Imagine beverage carton, claiming that the solution is its ‘most environmentally-friendly carton to date’.
The Pure Pak Imagine carton does not feature a plastic screw cap, and instead utilises an easy-open feature, a common trait of carton packaging in the 70s and 80s prior to the introduction of screw caps.
According to Elopak, the top fin features a guide on how to open the carton for consumers who aren’t familiar with the format, particularly important in markets which are less familiar with the easy-open feature.
The carton is made exclusively from renewable, recyclable and sustainably-sourced paperboard, and the main purpose of the new carton is to reduce the use of plastic in beverage cartons.
Elopak’s chief marketing officer Patrick Verhelst said: “Increasingly, we see that our Pure-Pak carton system is the natural solution to the global need to reduce the usage of plastic bottles.
“With the launch of Pure-Pak Imagine, Elopak is supporting the critical causes that represent the issues of our times – but the call to action is timeless.
“The Pure-Pak Imagine carton has no plastic screw cap and is 100% forest-based made with Natural Brown Board. The carton is fully renewable and carbon-neutral, creating the perfect low carbon, circular economy approach.
“With Pure-Pak Imagine we aim to help consumers make conscious environmental choices. The carton’s easy opening gives the environmentally-minded consumer a more sustainable pack, with less plastic and more natural renewable materials.”
By: Martin Whiteon
Source: Food Bev Media
The facility is designed to foster innovation and deepen collaboration with customers, by offering a range of new services and solidifying its role as a central hub for customer support. Tereos’ team, supported by a network of 50 scientists, will ensure customers can innovate and meet the rising consumer demand for healthier and more sustainable products.
Glanbia has agreed to acquire Flavor Producers from Aroma Holding for an initial consideration of $300 million. Flavor Producers is a US-based flavour platform, providing flavours and extracts to the F&B industries, with a focus on organic and natural ingredients.
Lesnard, who previously worked at Nike, The North Face and Sephora, has a mission to “grow and sustain GODIVA’s position and expertise in the premium chocolate category, leveraging ongoing support from pladis to take GODIVA and its legendary chocolate to new heights.”
