Elopak has unveiled its new Pure-Pak Imagine beverage carton, claiming that the solution is its ‘most environmentally-friendly carton to date’.
The Pure Pak Imagine carton does not feature a plastic screw cap, and instead utilises an easy-open feature, a common trait of carton packaging in the 70s and 80s prior to the introduction of screw caps.
According to Elopak, the top fin features a guide on how to open the carton for consumers who aren’t familiar with the format, particularly important in markets which are less familiar with the easy-open feature.
The carton is made exclusively from renewable, recyclable and sustainably-sourced paperboard, and the main purpose of the new carton is to reduce the use of plastic in beverage cartons.
Elopak’s chief marketing officer Patrick Verhelst said: “Increasingly, we see that our Pure-Pak carton system is the natural solution to the global need to reduce the usage of plastic bottles.
“With the launch of Pure-Pak Imagine, Elopak is supporting the critical causes that represent the issues of our times – but the call to action is timeless.
“The Pure-Pak Imagine carton has no plastic screw cap and is 100% forest-based made with Natural Brown Board. The carton is fully renewable and carbon-neutral, creating the perfect low carbon, circular economy approach.
“With Pure-Pak Imagine we aim to help consumers make conscious environmental choices. The carton’s easy opening gives the environmentally-minded consumer a more sustainable pack, with less plastic and more natural renewable materials.”
By: Martin Whiteon
Source: Food Bev Media
Nestle SA has accelerated its product development process by 60% since 2016, according to the company. The faster speed to market has been achieved through a restructuring of its research and development process. Now the company is investing in various forms of artificial intelligence (AI) and machine learning to further improve its R&D process and generate better results.
German chemicals distributor Brenntag has confirmed potential takeover talks with US rival Univar Solutions and is understood to be debating the feasibility of a potential acquisition in the coming months. Univar Solutions confirms that it has received a preliminary indication of interest from Brenntag regarding a potential transaction.
Cargill has announced the acquisition of Owensboro Grain Company, a soybean processing facility and refinery located in Kentucky. The purchase of the Owensboro-based company will support Cargill’s efforts to “modernise and increase capacity across its North American oilseeds network to support growing demand for oilseeds driven by food, feed and renewable fuel markets”.
