The Oreo maker quickly pivoted early in the pandemic to boost its e-commerce channels, simplify its portfolio and offer right-sized packages for consumers during peak stockpiling.
When Dirk Van de Put took over as CEO of Mondelez International in November 2017, the seasoned food executive inherited an enviable portfolio of iconic brands such as Oreo, Ritz and Triscuit poised to thrive from the burgeoning demand by consumers to snack.
But in the three years since, the CPG giant has stayed anything but complacent, investing in its global and local offerings, improving its supply chain and acquiring smaller brands to double-down on its dominant position in snacking. It’s paid off, with the company increasing its market share and investors bidding up its stock price roughly 35% during that time.
“For me, the work never stops,” Van de Put said. “You need to constantly question yourself, am I connecting with the consumer? Am I understanding what is going on? … Are [shoppers] connecting to our brands? Are they consuming more? That by itself will constantly require us to question what we’re doing.”
Soon after Van de Put took over, Mondelez focused more attention on accelerating sales growth after several years where the company, similar to others in the food space, prioritized reining in spending and expanding profit margins. Mondelez has committed to organic net revenue growth of at least 3% annually; last year it exceeded that figure at 4.1%. READ MORE
by Christopher Doering
Source: fooddive.com
Danone has appointed Carla Hilhorst to the newly created position of senior vice president of research and innovation categories and zones, as the company looks to make science the heart of its business. Hilhorst, who brings over 30 years of experience in research and innovation, will report directly to Isabelle Esser, Danone’s chief research, innovation, quality and food safety officer.
The move, part of Pernod Ricard’s strategy to enhance its premiumisation efforts, will allow the company to focus more resources on its portfolio of premium international spirits and champagne brands that drive the growth of its business. This decision aligns with the company’s commitment to delivering sustainable value for shareholders, employees, clients and partners.
Schai – who is the current CEO of Swiss chocolate company Lindt & Sprüngli’s Australian operation – has previously worked with Aryzta from 2015-2018, where he served in roles including managing director for Asia Pacific and global strategic business lead (McDonald’s). The fast-food giant McDonald’s is one of Aryzta’s significant clients.
