Danone-owned mineral water brand Volvic has received B Corp certification, as well as being certified as carbon neutral by the Carbon Trust.
According to a statement from Volvic, it is the biggest natural mineral water brand to achieve a B Corp certification in Europe.
Danone Waters announced in December 2019 that four of its water brands – including Volvic – had committed to achieving net zero carbon emissions in the coming years. More specifically, Volvic had pledged to become carbon neutral by 2025.
Since then, Evian has announced that its operations have been verified as carbon neutral under the Carbon Trust’s internationally-recognised PAS 2060 standard.
Volvic claims it has reduced its carbon emissions through a number of steps which includes switching to 100% renewable energy at its plain water bottling site and developments to its distribution.
The brand said that 78% of Volvic’s volumes are now shipped from the bottling site to the UK by train, which results in a carbon footprint that is seven times lower than delivery by trucks.
Additionally, Volvic has announced that it is investing in natural ecosystems protection projects in partnership with climate solutions company South Pole. Volvic said it is supporting projects that protect forests, watersheds, biodiversity and local communities, which covers two billion square-metres in volcanic countries such as Peru, Congo and Uganda.
As part of its ongoing sustainability efforts, Volvic has also made a number of packaging commitments such as pledging to use 100% recycled plastic in its bottles by 2025.
“We have been committed to continuously evolving, making nature and people stronger by ensuring that our source remains protected. We are on a journey to continue to use this business as a force for good and support our communities and the health of people and planet,” said Rita Pestana, global VP of Volvic.
Nathan Gilbert, executive director at B Lab Europe, added: “B Lab Europe is proud to welcome Volvic to the community of B Corporations. This achievement is part of an ongoing journey to build a more inclusive and sustainable economy.
“We look forward to working together with Volvic and the community of B Corps to inspire other businesses to join the movement. Now more than ever, it is necessary for all companies and individuals to take action and use business as a force for good.”
By: Emma Upshallon
Source: Food Bev Media
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The move, part of Pernod Ricard’s strategy to enhance its premiumisation efforts, will allow the company to focus more resources on its portfolio of premium international spirits and champagne brands that drive the growth of its business. This decision aligns with the company’s commitment to delivering sustainable value for shareholders, employees, clients and partners.
Schai – who is the current CEO of Swiss chocolate company Lindt & Sprüngli’s Australian operation – has previously worked with Aryzta from 2015-2018, where he served in roles including managing director for Asia Pacific and global strategic business lead (McDonald’s). The fast-food giant McDonald’s is one of Aryzta’s significant clients.
