Campbell Soup is the latest corporation to jump on the venture funding bandwagon, announcing Wednesday that it will put $125 million toward disrupting the food industry.
The new venture fund will be called Acre Venture Partners, and will be managed by outside partners. President and CEO Denise Morrison announced the new fund in Boca Raton, Florida at the Consumer Analyst Group of New York Conference, Fortune reported.
“The food industry is being transformed by the fusion of food, well-being and technology,” Morrison said, according to a transcript from the conference. “New business models are emerging at every step of the value chain from farming and agriculture through food home delivery. There is a massive influx of venture capital aimed at disrupting the food ecosystem flowing from traditional VC firms and from funds managed by large food companies.”
Since 2010, about 400 food startups have received more than $6 billion in funding, Morrison said. Until now, Campbell’s influence in that sector has been limited. The soup company has made a few early stage investments, including in Juicero, a Silicon Valley-based startup dedicated to providing on-demand fresh juice. Business Insider reported on the Juicero funding by Campbell and other investors including Kleiner Perkins Caufield & Byers and GV (formerly Google Ventures).
Campbell isn’t alone in its business move. A growing number of corporations have opened their own venture arms over the past few years, including 7-Eleven, Walgreens and JetBlue Airways. They’re funneling their money into the startups that are disrupting their industries — think General Motors investing in Lyft, and UPS investing in delivery startup Roadie. The money often goes to the corporations’ direct competitors, with the goal that the investments will be an opportunity to forge partnerships and gain access to new technology.
There are plenty of food-related startups for Campbell to choose from, especially in the food delivery market, which has become especially crowded.
By Marisa Kendall
Source: Silicon Beat
Danone has appointed Carla Hilhorst to the newly created position of senior vice president of research and innovation categories and zones, as the company looks to make science the heart of its business. Hilhorst, who brings over 30 years of experience in research and innovation, will report directly to Isabelle Esser, Danone’s chief research, innovation, quality and food safety officer.
The move, part of Pernod Ricard’s strategy to enhance its premiumisation efforts, will allow the company to focus more resources on its portfolio of premium international spirits and champagne brands that drive the growth of its business. This decision aligns with the company’s commitment to delivering sustainable value for shareholders, employees, clients and partners.
Schai – who is the current CEO of Swiss chocolate company Lindt & Sprüngli’s Australian operation – has previously worked with Aryzta from 2015-2018, where he served in roles including managing director for Asia Pacific and global strategic business lead (McDonald’s). The fast-food giant McDonald’s is one of Aryzta’s significant clients.
