Sector News

Burton's in talks to buy Fox's Biscuits – sources

February 18, 2016
Food & Drink

The owners of Britain’s Fox’s Biscuits are in early stage talks to sell the business to rival biscuit maker Burton’s, owned by Ontario Teachers’ Pension Plan, two sources familiar with the matter said on Wednesday.

Fox’s, maker of Party Rings biscuits, dates back to 1853. The sale is being advised by Rothschild and could value the company at around 340 million pounds ($486 million), the people said, noting that the talks were at an early stage and no deal is certain.

Fox’s is owned by UK food group 2 Sisters, whose holdings include Goodfella’s Pizza.

Ontario Teachers, 2 Sisters and Rothschild declined to comment.

Burton’s, which makes Maryland cookies, Wagon Wheels and Jammie Dodgers, is about as old as Fox’s and has long been rumoured as a suitor for the Party Rings manufacturer, especially after losing out to Turkish food group Yildiz Holding, owner of Ulker Biskuvi, for United Biscuits. That business was sold by Blackstone (BX.N) and PAI for more than 2 billion pounds ($2.85 billion) in 2014.

Snacks businesses have long been favoured by private equity. Ontario Teachers bought Burton’s Biscuit Company in 2013 and has been exploring ways to grow the business, organically and through acquisitions.

Ontario Teachers has also explored diversifying the business, introducing savoury, slightly healthier snacks including the revival of Burton’s Daily Fish ‘n’ Chips.

Fox’s Biscuits has made around 1,450 billion biscuits since it began, according to 2 Sisters’ website.

($1 = 0.7007 pounds)

(Reporting By Freya Berry, additional reporting by Martinne Geller; editing by Adrian Croft)

Source: Reuters

comments closed

Related News

September 17, 2022

Coca-Cola chief platform services officer to step down

Food & Drink

Barry Simpson is stepping down from his position as chief platform services officer and senior vice president at the Coca-Cola Co. Mr. Simpson will leave the role Sept. 30, but he will remain in a senior advisory role until February 2023.

September 17, 2022

McCain acquires vegetable-based appetizer producer

Food & Drink

McCain Foods finalized its acquisition of Scelta Products, Kruiningen, Netherlands, for an undisclosed sum on Sept. 8. A maker of frozen, vegetable-based snacks, Scelta’s product line of breaded mushrooms, onion rings, and cauliflower fries joins McCain’s growing portfolio of prepared vegetable appetizers.

September 17, 2022

Plant-Based, Pumpkin Spice, and more food words added to Merriam-Webster Dictionary

Food & Drink

Plant-based, pumpkin spice, oat milk — these are just a few of the new food-related words added to the Merriam-Webster Dictionary this year. While these words are hardly new to the vernacular (especially pumpkin spice — why did that take so long?), they are only now deemed to have the “clear and sustained evidence of use” required for dictionary inclusion.