Sector News

Burton's in talks to buy Fox's Biscuits – sources

February 18, 2016
Consumer Packaged Goods

The owners of Britain’s Fox’s Biscuits are in early stage talks to sell the business to rival biscuit maker Burton’s, owned by Ontario Teachers’ Pension Plan, two sources familiar with the matter said on Wednesday.

Fox’s, maker of Party Rings biscuits, dates back to 1853. The sale is being advised by Rothschild and could value the company at around 340 million pounds ($486 million), the people said, noting that the talks were at an early stage and no deal is certain.

Fox’s is owned by UK food group 2 Sisters, whose holdings include Goodfella’s Pizza.

Ontario Teachers, 2 Sisters and Rothschild declined to comment.

Burton’s, which makes Maryland cookies, Wagon Wheels and Jammie Dodgers, is about as old as Fox’s and has long been rumoured as a suitor for the Party Rings manufacturer, especially after losing out to Turkish food group Yildiz Holding, owner of Ulker Biskuvi, for United Biscuits. That business was sold by Blackstone (BX.N) and PAI for more than 2 billion pounds ($2.85 billion) in 2014.

Snacks businesses have long been favoured by private equity. Ontario Teachers bought Burton’s Biscuit Company in 2013 and has been exploring ways to grow the business, organically and through acquisitions.

Ontario Teachers has also explored diversifying the business, introducing savoury, slightly healthier snacks including the revival of Burton’s Daily Fish ‘n’ Chips.

Fox’s Biscuits has made around 1,450 billion biscuits since it began, according to 2 Sisters’ website.

($1 = 0.7007 pounds)

(Reporting By Freya Berry, additional reporting by Martinne Geller; editing by Adrian Croft)

Source: Reuters

comments closed

Related News

July 21, 2024

Danone taps R&D leader Carla Hilhorst to drive research and innovation strategy

Consumer Packaged Goods

Danone has appointed Carla Hilhorst to the newly created position of senior vice president of research and innovation categories and zones, as the company looks to make science the heart of its business. Hilhorst, who brings over 30 years of experience in research and innovation, will report directly to Isabelle Esser, Danone’s chief research, innovation, quality and food safety officer.

July 21, 2024

Pernod Ricard to sell international wines portfolio to Accolade Wines owner

Consumer Packaged Goods

The move, part of Pernod Ricard’s strategy to enhance its premiumisation efforts, will allow the company to focus more resources on its portfolio of premium international spirits and champagne brands that drive the growth of its business. This decision aligns with the company’s commitment to delivering sustainable value for shareholders, employees, clients and partners.

July 21, 2024

Aryzta appoints former employee Michael Schai as new CEO

Consumer Packaged Goods

Schai – who is the current CEO of Swiss chocolate company Lindt & Sprüngli’s Australian operation – has previously worked with Aryzta from 2015-2018, where he served in roles including managing director for Asia Pacific and global strategic business lead (McDonald’s). The fast-food giant McDonald’s is one of Aryzta’s significant clients.

How can we help you?

We're easy to reach