Sector News

AB InBev to buy Devils Backbone Brewing

April 13, 2016
Consumer Packaged Goods

Anheuser-Busch InBev NV on Tuesday said it agreed to acquire Devils Backbone Brewing Co., the latest addition to the beer company’s craft and import brands business.

Financial terms of the deal, expected to close in the second quarter, weren’t disclosed.

Virginia-based Devils Backbone, whose portfolio includes flagship Vienna Lager, Eight Point IPA and Schwartz Bier, joins AB InBev’s High End unit, which includes Four Peaks Brewing Co., Goose Island Beer Co., Blue Point Brewing Co., 10 Barrel Brewing, Elysian Brewing Co. and Golden Road Brewing.

“While we are joining a creative group of craft breweries in the division, Devils Backbone will retain a high level of autonomy,” said Devils Backbone co-founder and chief executive Steve Crandall in prepared remarks.

Mr. Crandall said the brewer’s existing management team plans to stay in place for many years.

Steve and Heidi Crandall opened Devils Backbone Brewing in 2008, “after being inspired by a ski trip to northern Italy in 1991 where they had their first taste of Germanic style beer.” Following the success of Basecamp Brewpub & Meadows in Roseland, they opened the Outpost Brewery & Taproom in Lexington, Va.

AB InBev is in the midst of seeking regulatory approval for its proposed $104.2 billion takeover of rival brewer SABMiller PLC, which would combine the world’s two biggest brewers. Together, the pair sell more than 30% of the world’s beer-including brands like Budweiser, Stella Artois, Grolsch and Pilsner Urquell.

By Anne Steele

Source: Wall Street Journal

comments closed

Related News

April 26, 2024

Haleon names new Finance Chief and new CHRO

Consumer Packaged Goods

Consumer healthcare firm Haleon has appointed Tate & Lyle executive Dawn Allen as its new chief financial officer, effective 1 November 2024. Allen will succeed Tobias Hestler, who has decided to step down from the role, citing a long-term health condition, the company said.

April 26, 2024

Campari to double Aperol production capacity with €75m investment

Consumer Packaged Goods

The group said that the bottling line, which adds 6,500 square metres to the existing 60,700-square-metre site, is the next necessary stage in the company’s international development. The leading brand in Campari Group’s global sales, demand for the Italian bitter apéritif has grown by 500% in the last decade.

April 26, 2024

Coca-Cola enters $1.1bn strategic partnership with Microsoft

Consumer Packaged Goods

The partnership will see Coca-Cola adopt new technology to foster innovation and productivity globally. Through the deal, Coca-Cola has made a $1.1 billion commitment to the Microsoft Cloud and its generative AI capabilities.

How can we help you?

We're easy to reach