Anheuser-Busch InBev’s Australian subsidiary Carlton & United Breweries (CUB) has announced that it will invest AUD 10.3 million ($8.1 million) to upgrade the Tasmanian brewery of its Cascade brand.
CUB claims that the investment will help to establish the site as CUB’s craft brewing hub for the entire Asia Pacific region.
Production capacity at the facility will increase approximately 65% as a result of the investment, and will allow Cascade to produce new ‘experimental’ beers for the Australian and Asia Pacific markets.
Jan Craps, CEO of CUB and zone president of the Asia Pacific South region for AB InBev said: “We are thrilled that Cascade will become CUB’s craft brewing hub for the Asia Pacific region.
“It is testimony to our long-term confidence in Cascade, Hobart and Tasmania.
“We love Tasmania’s vibrancy and confidence and its world-renowned reputation for clean food and drink. We’re also backing our team of experienced brewers at Cascade to take us to the next level.
“We’re going to build on a heritage that commenced when Cascade first brewed for Tasmanians in 1832.”
CUB has also announced that Anita Holdsworth – who is currently a senior brewing and quality manager at AB InBev – has been appointed as the Cascade site’s new brewery manager.
Holdsworth added: “I can’t wait to start on this exciting transformation of Cascade. We’re going to do great things building on Cascade’s heritage.
“I’m excited to have the opportunity to build more partnerships with local Tasmanian companies and connect with local communities. This starts with using even more great, fresh Tasmanian ingredients in our beers and ciders. ”
Source: FoodBev
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