Anheuser-Busch InBev’s Australian subsidiary Carlton & United Breweries (CUB) has announced that it will invest AUD 10.3 million ($8.1 million) to upgrade the Tasmanian brewery of its Cascade brand.
CUB claims that the investment will help to establish the site as CUB’s craft brewing hub for the entire Asia Pacific region.
Production capacity at the facility will increase approximately 65% as a result of the investment, and will allow Cascade to produce new ‘experimental’ beers for the Australian and Asia Pacific markets.
Jan Craps, CEO of CUB and zone president of the Asia Pacific South region for AB InBev said: “We are thrilled that Cascade will become CUB’s craft brewing hub for the Asia Pacific region.
“It is testimony to our long-term confidence in Cascade, Hobart and Tasmania.
“We love Tasmania’s vibrancy and confidence and its world-renowned reputation for clean food and drink. We’re also backing our team of experienced brewers at Cascade to take us to the next level.
“We’re going to build on a heritage that commenced when Cascade first brewed for Tasmanians in 1832.”
CUB has also announced that Anita Holdsworth – who is currently a senior brewing and quality manager at AB InBev – has been appointed as the Cascade site’s new brewery manager.
Holdsworth added: “I can’t wait to start on this exciting transformation of Cascade. We’re going to do great things building on Cascade’s heritage.
“I’m excited to have the opportunity to build more partnerships with local Tasmanian companies and connect with local communities. This starts with using even more great, fresh Tasmanian ingredients in our beers and ciders. ”
Currently chief executive of GreenV – an international group of companies active in the horticultural sector – van Karnebeek spent a large portion of his career at Heineken, working in commercial, marketing and general management positions. He served as chief commercial officer at the Dutch brewer from 2015 until 2021.
The facility combines the existing Kerry office in Barcelona with a new customer suite and application labs. It will enable the company to work more closely with its customers in Southern Europe to develop food and beverage solutions.
The sweet and culinary flavor creation labs are the latest addition to the company’s expansive campus that has been in operation since 1964, spanning more than 312,150 square feet in Brabrand, Denmark. The innovation hub is home to more than 400 employees engaged in research, application development, ingredient and flavor creation.