Elopak has introduced a line of aseptic Pure-Pak cartons made with natural brown board which are 100% recyclable.
The cartons have one less layer than the firm’s gable top carton which was launched last year, meaning they retain the natural brown colour of the wood fibres which gives a visible fibre structure.
This is also said to result in reduced carbon footprint and reduced weight, providing a “naturally different, sustainable and authentic package that meets demands from growing trends in ethical, ecological and organic products”.
The new Pure-Pak carton is available in three sizes – 1 litre, 750ml and 500ml – and runs on the E-PS120A aseptic filling machine.
Norway-based Elopak drew attention to the “highly distinctive” look of the cartons to increase standout on shelf.
Marianne Groven, director of environment at Elopak, said: “Elopak has a continuous focus on developing and offering products with an improved environmental profile. The natural brown board is a good example in this respect.”
Elopak project leader Johanne Ramdal added: “Our objective was to transfer the success in the fresh market to new sectors with the technical and commercial release of natural brown board aseptic.”
Earlier this year Elopak claimed to have become the first packaging company to deliver over 1 billion fully renewable beverage cartons.
The company’s PurePak cartons are offered with renewable PE, helping to safeguard natural resources, and use a renewable feedstock instead of a fossil feedstock to significantly reduce the carbon footprint of the cartons.
Source: Food Bev Media
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