Tyrrells, the English maker of hand-cooked crisps, is to create hundreds of new jobs following its takeover by US food firm Amplify Snack Brands, shrugging off Brexit fears in the process.
The company’s managing director Mike Hedges told the Press Association that the up-market crisp maker is poised for a growth spurt following the £300m deal.
“We have no business in North America and Amplify has no business over here. They’re going to take the Tyrrells brand and roll it out in North America and we’ll take their SkinnyPop brand, and others, and do the same in the UK.
“We’ll have to take on more staff to do that and I’d say that, over the next three years, we’ll recruit hundreds globally.”
Tyrrells currently employs around 500 people globally and the firm, whose stable of products include potato, vegetable and crinkle cut crisps and premium popcorn, raked in £84m in revenues over the past 12 months.
Mr Hedges also brushed aside any fears that Britain’s decision to quit the European Union would take a bite out of sales.
He said: “In 2008, during the last recession, none of the premium crisp brands suffered and I don’t think they will this time either – if there is a downturn.”
Source: BQ Live
PepsiCo has implemented a significant restructuring of its executive leadership team, with six promotions and three high-profile departures. The moves signal the company’s strategic prioritisation of emerging markets and operational consolidation across its global food divisions.
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Taffet has spent the past nearly 18 years at PepsiCo, Inc., most recently as senior vice president of marketing. She also has spent time in brand marketing and management positions for PepsiCo’s Frito Lay, Lipton, Aquafina and SoBe brands. Prior to PepsiCo she was a marketing manager at American Express.
