Fresh produce group Total Produce is planning to set up a new joint venture in the Nordic markets to sell a range of fresh convenience products, EUROFRUIT has learned.
The company, which is called Vezet Convenience Nordic, will be established as a 50:50 partnership between Total Produce Nordic and Dutch manufacturer and supplier G Kramer & Zonen.
It will begin operating once the necessary regulatory approval has been acquired from the Netherlands-based Authority for Consumers & Markets.
According to a document submitted to the authority, Vezet Convenience Nordic will be engaged in the production, marketing and distribution of fresh-cut fruit, prepared vegetables, fresh pizzas, salads and other meal ingredients in Denmark, Finland, Norway and Sweden.
Total Produce has identified convenience as a key trend in the Nordic region. Its Rotterdam-based subsidiary Total Produce BV, for example, recently reported increased demand for seedless watermelons (sourced from Brazil) in Denmark, Finland, Latvia, Norway and Sweden.
The Irish group has operations in both Denmark and Sweden, where it owns Copenhagen-based import-export company Lembcke as well as Helsingborg-based wholesaler Interbanan Scandinavia and distributor Everfresh.
Everfresh and the Swedish division of another trading subsidiary, Interbanan, are part of the holding company Nordic Fruit Holding.
Total Produce Nordic, meanwhile, is the holding company for the group’s principal Danish trading subsidiaries, Lembcke and the Danish arm of Interbanan.
Kramer, meanwhile, already runs a company called Vezet in the Netherlands. Established in 1914 and with its origins in the sauerkraut trade, Vezet has evolved into a key supplier of fresh convenience products to customers including retail chain Albert Heijn.
By Mike Knowles
Source: Fruitnet
Temperature-controlled storage and logistic solution provider, Emergent Cold LatAm, has opened ‘Chile’s largest’ frozen food warehouse. Located in Talcahuano, a region renowned for its seafood and fruit production and exports, the warehouse represents a strategic enhancement of the local cold chain infrastructure.
Never Never gin will be sold through Asahi’s alcohol division, Carlton & United Breweries (CUB). According to the company, the acquisition – which won’t impact daily operations – will enable Never Never’s premium gin to reach a wider customer base while enhancing support and product offerings for existing customers.
Coca-Cola Europacific Partners (CCEP) announced today the forthcoming departure of Nik Jhangiani, senior vice president and chief financial officer, with plans underway to identify his successor. Jhangiani will be stepping down to assume the role of CFO at Diageo later this year.