Dutch fresh produce organisation The Greenery has appointed Steven Martina as its chief executive, effective immediately.
Martina replaces Ton Wortel, who left the company in 2015 due to what The Greenery called “a difference of opinion regarding the way in which the policy is being implemented”.
Chief financial officer Philip Limvers, who acted as interim CEO, will continue in his role as member of general management, the group confirmed.
Martina, 39, has worked for The Greenery for the past 12 years in various management positions, most recently serving as retail and trade director where he was responsible for commerce, marketing, e-commerce and collaboration with retail partners.
“Under Steven Martina’s leadership, the management team will enthusiastically continue to pursue the course adopted by The Greenery, which aims at cost-price leadership and collaboration with retail partners in the chain,” the group outlined. “The Greenery is committed to sustainable and intensive cooperation with growers. By supplying customers directly from the source, The Greenery ensures that they receive products that are maximally fresh and healthy. The Greenery’s mission is to add value to fruit and vegetables through continuous innovation and efficiency.”
The company said that recent reorganisation and restructuring had resulted in a “significant reduction in overhead and supply chain costs”, reflected in the company’s operating profit, which showed a “marked improvement”. The results for 2015 will be published in the second quarter.
Source: Fruitnet
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