Charlotte-based Snyder’s-Lance has purchased the remaining interest in a British popcorn maker called Metcalfe’s skinny Limited.
The deal is Snyder’s-Lance’s latest push into the “better-for-you” snack category that also seeks to take advantage of a fast-growing European snack segment.
In a statement Thursday, Snyder’s said Metcalfe’s is the U.K.’s premium popcorn brand that also makes a variety of corn and rice cakes. The U.K. popcorn market has grown by 45 percent over the last two years, Snyder’s said.
Kettle Foods, a subsidiary of Snyder’s, acquired a 26 percent stake in Metcalfe’s earlier this year. In the most recent deal, Snyder’s purchased the remaining 74 percent.
Terms of the deal were not disclosed.
“This addition to our branded portfolio provides us with another better-for-you option in a growth snacking category in the European markets, and we look forward to supporting the continued success of the Metcalfe’s skinny brands,” Snyder’s-Lance CEO Carl Lee said.
Snyder’s most recent major “better-for-you” deal was its $1.91 billion purchase of Diamond Foods, the San Francisco snack maker of products like Kettle Brand chips, Pop Secret popcorn and Emerald snack nuts.
London-based Metcalfe’s was founded in 2009 by Julian Metcalfe, the co-founder of the popular restaurant chain Pret A Manger.
By Katherine Peralta
Source: Charlotte Observer
Diageo has today (10 November 2025) announced the appointment of Dave Lewis to the role of CEO and executive director, effective 1 January 2026. Lewis steps into the role following the departure of former CEO Debra Crew, who stepped down in July. Nik Jhangiani, the company’s chief financial officer, has been serving as interim CEO since.
Before joining TBG, Chibe served as CEO of Pabst Brewing Company. His previous roles include president and CEO of Ferrero North America, US chief marketing officer at Anheuser-Busch InBev and senior leadership positions at Wrigley.
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