Marfrig Global Foods, the world’s largest beef patty producer, has reached an agreement with Chicago-based Archer Daniels Midland Co. under which ADM will supply the primary raw materials used to develop plant-based burgers in Brazil. Marfrig will produce, distribute and sell the products in the food service and retail channels.
“Together, Marfrig and ADM will produce 100% vegetable protein-based burgers with the same taste and texture of beef,” said Eduardo Miron, chief executive officer of Marfrig Global Foods. “We want to give consumers the power of choice. They are the ones who decide. The plant-based burgers will complement Marfrig’s product portfolio and be distributed through all our market channels.”
Roberto Ciciliano, c.e.o. of ADM Nutrition in Latin America, added, “We offer an advanced R.&D. structure, natural ingredients and technological solutions, including the advantage of local manufacturing, to anticipate industry trends and meet our clients’ needs with customized service. We are the ideal partner to support and foster the sustainable development of the food, specialties and healthy nutrition industry. And our agreement with Marfrig further strengthens that proposition.”
The production of plant-based burgers in Brazil will be launched at Marfrig’s plant in Várzea Grande, Mato Grosso. Part of the plant-based raw materials will be shipped directly from ADM’s plant in Campo Grande to Marfrig’s plant, the companies said.
Marfrig said it expects the first plant-based burgers to be produced under the partnership to reach the Brazilian market by the end of this year, with exports following later. In this first phase of the launch, the products will be supplied to food service clients, Marfrig said, with roll-out to retail channels later.
Marfrig will launch a specific brand for its plant-based products.
By Eric Schroeder
Source: Food Business News
Diageo has today (10 November 2025) announced the appointment of Dave Lewis to the role of CEO and executive director, effective 1 January 2026. Lewis steps into the role following the departure of former CEO Debra Crew, who stepped down in July. Nik Jhangiani, the company’s chief financial officer, has been serving as interim CEO since.
Before joining TBG, Chibe served as CEO of Pabst Brewing Company. His previous roles include president and CEO of Ferrero North America, US chief marketing officer at Anheuser-Busch InBev and senior leadership positions at Wrigley.
Located in Southern Minas Gerais, the brewery aims to enhance the company’s supply chain by bringing production closer to key consumer hubs in Brazil’s Southeast region. With an initial capacity of up to five hectolitres per year, the plant will produce Heineken and Amstel products – both 100% pure malt brands.
