Kraft Heinz Canada has finalised the acquisition of Ethical Bean Coffee as it aims to expand its sustainable coffee offering for Canadian consumers.
Vancouver-based Ethical Bean was founded 2003 and is a roaster of 100% Fairtrade, certified organic coffee. The brand says it is committed to “social responsibility, global awareness and environmental accountability”.
Founders Lloyd Bernhardt and Kim Schachte travelled to Guatemala in 1999 to adopt their daughter, a trip which changed their lives and sparked a passion for the culture of the country and inspired a desire to better the lives of the farmers and families living and working in the coffee industry. They returned to Vancouver in 2003 and launched Ethical Bean Coffee.
Carlos Piani, president of Kraft Heinz Canada, said: “Kraft Heinz Canada is continuously looking for ways to deliver superior quality, extensive variety, and finer products to Canadians. We believe quality coffee starts at the source, which involves responsible sourcing and supporting the hard-working dedicated farmers at origin.
“The acquisition of Ethical Bean Coffee reinforces our pledge to the sustainable health of our people, our planet and our company.”
Lloyd Bernhardt, Ethical Bean co-founder, added: “We are proud of what Ethical Bean has been able to accomplish over the past 15 years, building a brand with a solid reputation across North America for great-tasting coffee, that is sustainably sourced.
“With Kraft Heinz’s expertise and scale, we’re confident that Ethical Bean Coffee will continue to deliver on that reputation to a much wider audience.”
By Jules Scully
Source: FoodBev
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