Sector News

Japanese professor creates multi-sensory TV viewing experience

January 15, 2022
Consumer Packaged Goods

Japanese professor Homei Miyashita has developed a lickable TV screen, that can imitate food flavours, in a move to create a multi-sensory viewing experience, according to Reuters.

The device, named Taste the TV (TTTV), uses a conveyor belt of ten flavour canisters that spray in a particular combination to create the taste of a food. The flavour sample then rolls on hygienic film over a flat TV screen for the consumer to sample.

Meiji University professor, Homei Miyashita, said in a statement to Reuters: “In the Covid-19 era, this kind of technology can enhance the way people connect and interact with the outside world. The goal is to make it possible for people to have the experience of something like eating at a restaurant on the other side of the world, even while staying at home.”

Miyashita works with a team of approximately 30 students that has produced an assortment of flavour-related devices, including a fork that apparently makes food taste richer.

The professor built the TTTV prototype himself during the past year and commented that a commercial version would cost an estimated JPY 100,000 ($875) to make.

By Lauren Ford

Source: foodbev.com

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