Heineken is investing in its ability to “mix and match” demand planning models as it builds out a connected supply chain.
The flexibility to select models for both shorter and longer horizons remains a current challenge in demand planning, Corneel Hindriks, Heineken manager of digital and technology, global planning, tells CGT.
In order to improve both resiliency and forecast accuracy, the beverage company is expanding its relationship with solution provider Blue Yonder to pilot its cloud-based cognitive demand planning (CDP) platform, which provides explanations for the machine learning-generated forecasts.
See also: Heineken Marrying Digital Twins With Operational Data to Reduce Energy
This will add flexibility and help planners trust the system’s predictions, said Hindriks, as it reduces bias by considering dynamic external and internal variables.
The platform, which sits atop Microsoft Azure, will integrate with Heineken’s ERP and pricing and promo systems, and the forecasts will be used in their supply planning and overall S&OP processes.
The improved forecast accuracy will have an immediate impact on the business, noted Hindriks, with the other benefits expected to become visible in the coming years, including the potential to advance Heineken’s sustainability goals.
“The effort planners need to spend on creating the forecast should be reduced significantly and ideally result in touchless planning,” he said.
by Lisa Johnston
Source: consumergoods.com
Danone has appointed Carla Hilhorst to the newly created position of senior vice president of research and innovation categories and zones, as the company looks to make science the heart of its business. Hilhorst, who brings over 30 years of experience in research and innovation, will report directly to Isabelle Esser, Danone’s chief research, innovation, quality and food safety officer.
The move, part of Pernod Ricard’s strategy to enhance its premiumisation efforts, will allow the company to focus more resources on its portfolio of premium international spirits and champagne brands that drive the growth of its business. This decision aligns with the company’s commitment to delivering sustainable value for shareholders, employees, clients and partners.
Schai – who is the current CEO of Swiss chocolate company Lindt & Sprüngli’s Australian operation – has previously worked with Aryzta from 2015-2018, where he served in roles including managing director for Asia Pacific and global strategic business lead (McDonald’s). The fast-food giant McDonald’s is one of Aryzta’s significant clients.
