Sector News

Health, sustainability, and a taste for adventure drive snacking behaviors: Mondelēz State of Snacking report

March 24, 2024
Consumer Packaged Goods

For the fifth year in a row, global consumers expressed a preference for snacking over traditional meals, with six in 10 consumers saying they’d rather eat several small meals throughout the day than a few large ones, according to the fifth annual State of Snacking report from Mondelēz International. Nearly nine in 10 (88%) consumers snack daily.

Despite rising prices, snacks continue to be an area where consumers find joy. Most consumers (66%) haven’t made significant changes to how much they spend on snacks. But they’re making efforts to enjoy their snacks more, savoring the taste, flavor, and texture (85%) or eating snacks during special moments or times of the day (75%).

They’re also being mindful of how snacking impacts their health and the environment:

  • “Everything is fine in moderation” was the top advice consumers had in relation to snacking, and 67% seek out portion controlled snacks (up 5% from 2022).
  • Consumers turn to snacks for energy boosts (75%), mood improvement (74%), and to support fitness goals (70%).
  • Most consumers (63%) look for snacks that help minimize their environmental impact,
  • Nearly seven in 10 (67%) prioritize snacks with less plastic packaging, and the percentage of consumers who recycle their snack packaging (74%) has increased 3% from last year.

Social media and a taste for adventure are driving discovery of new snacks. More than half (56%) of consumers learn about new snacks on social media, 59% identify as “snack adventurers,” and almost three-quarters (74%) consider novelty of flavor and texture combination important when selecting a new snack.

Find more snacking insights in the full State of Snacking report.

By Krystle Morrison

Source: foodindustryexecutive.com

comments closed

Related News

April 26, 2024

Haleon names new Finance Chief and new CHRO

Consumer Packaged Goods

Consumer healthcare firm Haleon has appointed Tate & Lyle executive Dawn Allen as its new chief financial officer, effective 1 November 2024. Allen will succeed Tobias Hestler, who has decided to step down from the role, citing a long-term health condition, the company said.

April 26, 2024

Campari to double Aperol production capacity with €75m investment

Consumer Packaged Goods

The group said that the bottling line, which adds 6,500 square metres to the existing 60,700-square-metre site, is the next necessary stage in the company’s international development. The leading brand in Campari Group’s global sales, demand for the Italian bitter apéritif has grown by 500% in the last decade.

April 26, 2024

Coca-Cola enters $1.1bn strategic partnership with Microsoft

Consumer Packaged Goods

The partnership will see Coca-Cola adopt new technology to foster innovation and productivity globally. Through the deal, Coca-Cola has made a $1.1 billion commitment to the Microsoft Cloud and its generative AI capabilities.

How can we help you?

We're easy to reach