Godiva has announced the upcoming departure of CEO Annie Young-Scrivner and the appointment of Nurtac Afridi as her interim replacement.
According to Godiva, Young-Scrivner will depart at the end of November ‘to pursue another opportunity’.
Afridi, who serves on the Godiva board, said: “Annie has made significant contributions to Godiva during her tenure, like building an exceptional executive committee who will continue their work to make Godiva the world’s most beloved and accessible premium chocolate company. We thank Annie for her vision, leadership and passion, and we wish her the very best in her new role.”
Afridi, the chief strategy and growth officer at Godiva parent company Yildiz Holding, is said to bring a combination of business, operational and finance experience to Godiva.
She also has significant experience in both consumer and commercial businesses and a proven track record of results in corporate development, according to the chocolate company.
“I’m delighted and inspired to lead such an incredible brand and to work with this terrific team to ensure we continue extending our reach and leveraging our various channels to deliver on our brand’s purpose – to open people’s eyes to a more wonderful world,” said Afridi.
“I look forward to working with the team to expand our omnichannel business, continue putting digital at the centre of all that we do, grow in key geographies, and, most importantly, exceeding consumer expectations and bringing joy to our employees.”
Godiva recently announced that it had partnered with the Earthworm Foundation to make sustainability improvements to its cocoa supply chain and support farming communities.
By Antonia Garrett Peel
Source: foodbev.com
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